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3. **Target the right customer with the new Biano pixel**
# **Target the right customer with the new Biano pixel**
[  Lukáš Horák ](https://www.mergado.com/blog/lukas-horak)
7. 4. 2020
2 minutes read
The housing oriented comparison engine Biano comes with a **useful** **tool** for its [Romanian](https://www.biano.ro/), [Czech](https://www.biano.cz/), and [Slovakian](https://www.biano.sk/) markets. **Biano** **pixel** allows stores to **customize** product display based on customer **preferences**. See how you get it for your store.
function tableOfContents() {
return {
headings_menu: [],
heading_active: '', // Added to track the active section
shouldBeSticky: false,
generateToC() {
const headings = document.querySelectorAll('.js-article-full-headings h2, .js-article-full-headings h3');
let headingMap = {};
headings.forEach((heading) => { // Use an arrow function to maintain `this` context
// Normalize heading text to remove diacritics, then replace non-alphanumeric characters with dashes
var normalizedText = heading.textContent.normalize("NFD").replace(/[\u0300-\u036f]/g, ""); // Remove diacritics
var id = heading.id ? heading.id : normalizedText.trim().toLowerCase()
.split(' ').join('-').replace(/[^a-z0-9\-]/ig, ''); // Updated regex to replace non-alphanumeric characters
headingMap[id] = headingMap[id] !== undefined ? ++headingMap[id] : 0;
// Use the updated `id` with diacritics removed for the heading id and the TOC
const finalId = headingMap[id] ? `${id}-${headingMap[id]}` : id;
this.headings_menu.push({
id: finalId,
title: heading.textContent,
level: heading.tagName.toLowerCase(), // Track heading level
active: false, // Initially set active to false
});
heading.id = finalId;
});
},
checkStickyNeeded() {
const ul = this.$el.querySelector('ul');
if (ul) {
this.shouldBeSticky = ul.scrollHeight < window.innerHeight;
}
},
setActiveHeading() {
// disabled not working with active state on click
// add @scroll.window="setActiveHeading()" to the parent div
// const headings = document.querySelectorAll('.js-article-full-headings h2');
// let activeHeading = '';
// let closestHeadingDistance = Infinity;
// headings.forEach((heading) => {
// const rect = heading.getBoundingClientRect();
// const offset = rect.top - window.innerHeight / 2; // Consider heading in the middle of the screen as active
// if (offset < 0 && Math.abs(offset) < closestHeadingDistance) {
// activeHeading = heading.id;
// closestHeadingDistance = Math.abs(offset);
// }
// });
// // Update the active state in headings_menu
// if (activeHeading !== this.heading_active) {
// this.headings_menu = this.headings_menu.map(item => ({
// ...item,
// active: item.id === activeHeading,
// }));
// this.heading_active = activeHeading;
// }
},
setActiveItem(clickedId) {
this.headings_menu.forEach(item => {
item.active = (item.id === clickedId);
});
this.heading_active = clickedId; // Optionally update the heading_active property if used
},
};
}
1. —
The housing oriented comparison engine Biano comes with a **useful** **tool** for its [Romanian](https://www.biano.ro/), [Czech](https://www.biano.cz/), and [Slovakian](https://www.biano.sk/) markets. **Biano** **pixel** allows stores to **customize** product display based on customer **preferences**. See how you get it for your store.
## Navigate customers to your brand
Biano pixel brings a solution that **simplifies the choice** of products for purchasers. It is based on monitoring a customer’s favorite brands, shops, or prices. The service targets especially buyers who have already purchased or have not completed their purchase in the online store. Therefore, the Biano pixel helps you **reach** potential customers and increases the likelihood of making a purchase.
### Advantages of the Biano pixel:
- Helps increase store revenue and conversions
- Makes the shop visible at Biano
- Minimizes cost per order
- Targets customer based on preference
- Doesn’t show products that have high traffic but few conversions
- Focuses on new customers who have a similar choice to those who have already purchased from you
**How does the Biano pixel work?**
1. The customer has **viewed** the product, and in the store, which has activated Biano pixel, he has eventually **saved** it to the favorites.
2. The order of products at the Biano website will then be **adapted** to the parameters of previously viewed or purchased products.
3. The assortment is personalized and thus **increases** the overall performance of the online store advertising.
**A simple implementation for every store**
Biano pixel can be implemented **for any store**, and the whole service is free. The first step is to get a **unique** **code**, the so-called Merchant ID. To get it, just send a **request** to the local Biano support, which will generate it for you. You can then implement this code into your Google Tag Manager or follow the programmer’s instructions.
Do you advertise at Biano? Using the Biano pixel will increase your chances of reaching your target customers. And don’t forget — quality product images sell efficiently. Pay attention to their status and learn to set them using the [Feed Image Editor](https://store.mergado.com/detail/feedimageeditor/#about) app.
### **You could be interested in:**
[  ](https://www.mergado.com/blog/lukas-horak)### [ Lukáš Horák ](https://www.mergado.com/blog/lukas-horak)
Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.
## What you *might be interested in next*
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### What should a proper client context look like for performance specialists?
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[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
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