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4. **Advertise on Árukereső.hu, Hungary’s largest shopping engine**
# **Advertise on Árukereső.hu, Hungary’s largest shopping engine**
[  Lukáš Horák ](https://www.mergado.com/blog/lukas-horak) [Expansion with Mergado](https://www.mergado.com/category/expansion-with-mergado)
13. 1. 2021
3 minutes read
Have you successfully penetrated neighboring markets with your online store, and are you thinking about where to go next? Hungarian e‑commerce has been said for several years to be **one of the most ideal targets** for expanding online stores. And where else in Hungary to start advertising than on **the most popular local shopping engine** [Árukereső](https://www.arukereso.hu/).
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1. —
Have you successfully penetrated neighboring markets with your online store, and are you thinking about where to go next? Hungarian e‑commerce has been said for several years to be **one of the most ideal targets** for expanding online stores. And where else in Hungary to start advertising than on **the most popular local shopping engine** [Árukereső](https://www.arukereso.hu/). Let’s **introduce** the number one among Hungarian shopping engines and how [Mergado](https://www.mergado.com/mergado-smart-product-feed-manager) will help you with advertising.
## Árukereső is the most popular comparison price site in Hungary
*Árukereső* has been operating since 2004. In addition to Hungary, it operates under the names *Compari* in Romania and *Pazararuvaj* in Bulgaria. They all are members of the [Heureka Group](https://heureka.group/) since 2016. **Over 3900 online stores** currently advertise there. Its average monthly traffic is **around 12 million users**, and it operates on the web interface and the mobile application. It has a very intuitive interface.
According to [Similar Web](https://www.similarweb.com/website/arukereso.hu/) data, 70% of these arrivals come from organic. Other visitors to the site come through paid advertising. These data and information from the [Heureka Group](https://heureka.group/hungary) clearly show that **it is worth advertising** on *Árukereső*.
Do you wonder **how to succeed in the competition** of Hungarian e‑commerce? [Get more customers in Hungary. Using contactless transport and contactless payments](https://www.mergado.com/blog/hungary-contactless-shipping-and-payments).
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/navstevnost-arukereso.png)
### How Árukereső.hu works for online stores
- You upload the store offer **via CSV or XML** in the [Árukereső specification](https://www.arukereso.hu/admin/Login#feed-format).
- You **pay for a clic**k on the online store page. Cost-per-click varies by [category](https://www.arukereso.hu/admin/Login#prices). To activate, it is necessary to top up a credit of at least HUF 10,000.
- After successful registration, you can join the **Verified by Customers program (Megbízható bolt)**. As part of this program, *Árukereső* automatically sends **questionnaires to your customers**. If you receive 10 reviews in 60 days with a rating of at least 4.2, you will receive a transparent badge, which you will place on your site. If you get 60 reviews in 60 days with a minimum rating of 4.6, you get a green badge.
- If your store has the *Megbízható bolt* badge, you can take part in the Hungarian version of the *Shop of the Year* event. If your store wins in one of the categories, it will receive a badge, which will be displayed, for example, **directly on the product card**.
- Online stores can also receive a **Quality shop award (Termék kiemelése)**.
- *Árukereső* is a **Google CSS partner**. You can also use the services of the engine for cheaper advertising in the Hungarian *Google*.
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/produktovakarta-arukereso.png)
### What you must not forget
- use a **.hu domain**
- Hungarians have little trust in the untranslated shops – spend enough time **translating into Hungarian**
- use the correct **HUF currency in the feed** – this common mistake creates inconsistencies in prices and turnover
### With Mergado you set up advertising for Árukereső yourself
Are you considering expanding to the Hungarian online market? With [Mergado](https://www.mergado.com/get-started), you will use the formats that you already use and **convert** them to the ones you currently need. With our virtual tool, you can automatically **manage** data feeds. In Mergado, you can manage online store advertising **yourself**. It will **speed** **up** daily marketing tasks and **save** **costs** for employing programmers.
[](https://app.mergado.com/)
**Don’t hesitate** to advertise on *Árukereső*. Despite the business environment is stricter in Hungary than, for example, in Slovakia or the Czech Republic, it is used by more and more foreign shops. Are you interested in advertising in **other countries**? Try [Romanian eMAG](https://www.mergado.com/advertise-on-emag) or [Polish Allegro](https://www.mergado.com/blog/meet-allegro).
### **Read more:**
[ 
### What should a proper client context look like for performance specialists?
](https://www.mergado.com/blog/master-prompt-eshopy-b2c)
[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
[  ](https://www.mergado.com/blog/lukas-horak)### [ Lukáš Horák ](https://www.mergado.com/blog/lukas-horak)
Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.
## What you *might be interested in next*
[ 
### Expansion of your online store to Adriatic? Nothing complicated with Ceneje marketplace
](https://www.mergado.com/blog/adriatic-expansion)
[ 
### With Geizhals, you can advertise in several European markets
](https://www.mergado.com/blog/introducing-geizhals)
[ 
### How to manage prices on comparison engines? We have tips not only for Polish e‑commerce
](https://www.mergado.com/blog/dealavo-price-management)
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