- [Case Studies](https://www.mergado.com/category/case-studies)
- [eCommerce tips](https://www.mergado.com/category/ecommerce-tips)
- [Online Store Solutions and Platforms](https://www.mergado.com/category/online-store-solutions-and-platforms)
- [Mergado Pack](https://www.mergado.com/category/mergado-pack)
- [Mergado tips](https://www.mergado.com/category/mergado-tips)
- [Mergado News](https://www.mergado.com/category/mergado-news)
- [eCommerce News](https://www.mergado.com/category/ecommerce-news)
- [How to use Mergado](https://www.mergado.com/category/how-to-use-mergado)
- [Interviews with e‑commerce gurus](https://www.mergado.com/category/interviews-e-commerce-gurus)
- [Extensions](https://www.mergado.com/category/apps-bidding-image-marketing-and-more)
- [Expansion with Mergado](https://www.mergado.com/category/expansion-with-mergado)
- [Mergado Lifestyle](https://www.mergado.com/category/mergado-lifestyle)
1. [ Home ](https://www.mergado.com/)
2. [ Mergado Blog ](https://www.mergado.com/blog)
3. [ Expansion with Mergado ](https://www.mergado.com/category/expansion-with-mergado)
4. **Attract the most potent customer group in Hungary. Shoppers over 55**
# **Attract the most potent customer group in Hungary. Shoppers over 55**
[  Lukáš Horák ](https://www.mergado.com/blog/lukas-horak) [Expansion with Mergado](https://www.mergado.com/category/expansion-with-mergado)
28. 4. 2021
3 minutes read
Do you sell on the **Hungarian e‑commerce market**? Or are you just about to expand here? We have already introduced the [local market](https://www.mergado.com/blog/hungary-contactless-shipping-and-payments) and the major shopping engines [Árukereső](https://www.mergado.com/blog/advertise-on-arukereso), [Árgép](https://www.mergado.com/blog/where-to-advertise-in-hungary-take-advantage-of-the-growing-popularity-of-argephu), and [Olcsóbbat](https://www.mergado.com/blog/advertise-on-olcsobbat). Today, we focus on **the most potent customer group**, how to **keep** it or whether it is better to **get new** clients.
function tableOfContents() {
return {
headings_menu: [],
heading_active: '', // Added to track the active section
shouldBeSticky: false,
generateToC() {
const headings = document.querySelectorAll('.js-article-full-headings h2, .js-article-full-headings h3');
let headingMap = {};
headings.forEach((heading) => { // Use an arrow function to maintain `this` context
// Normalize heading text to remove diacritics, then replace non-alphanumeric characters with dashes
var normalizedText = heading.textContent.normalize("NFD").replace(/[\u0300-\u036f]/g, ""); // Remove diacritics
var id = heading.id ? heading.id : normalizedText.trim().toLowerCase()
.split(' ').join('-').replace(/[^a-z0-9\-]/ig, ''); // Updated regex to replace non-alphanumeric characters
headingMap[id] = headingMap[id] !== undefined ? ++headingMap[id] : 0;
// Use the updated `id` with diacritics removed for the heading id and the TOC
const finalId = headingMap[id] ? `${id}-${headingMap[id]}` : id;
this.headings_menu.push({
id: finalId,
title: heading.textContent,
level: heading.tagName.toLowerCase(), // Track heading level
active: false, // Initially set active to false
});
heading.id = finalId;
});
},
checkStickyNeeded() {
const ul = this.$el.querySelector('ul');
if (ul) {
this.shouldBeSticky = ul.scrollHeight < window.innerHeight;
}
},
setActiveHeading() {
// disabled not working with active state on click
// add @scroll.window="setActiveHeading()" to the parent div
// const headings = document.querySelectorAll('.js-article-full-headings h2');
// let activeHeading = '';
// let closestHeadingDistance = Infinity;
// headings.forEach((heading) => {
// const rect = heading.getBoundingClientRect();
// const offset = rect.top - window.innerHeight / 2; // Consider heading in the middle of the screen as active
// if (offset < 0 && Math.abs(offset) < closestHeadingDistance) {
// activeHeading = heading.id;
// closestHeadingDistance = Math.abs(offset);
// }
// });
// // Update the active state in headings_menu
// if (activeHeading !== this.heading_active) {
// this.headings_menu = this.headings_menu.map(item => ({
// ...item,
// active: item.id === activeHeading,
// }));
// this.heading_active = activeHeading;
// }
},
setActiveItem(clickedId) {
this.headings_menu.forEach(item => {
item.active = (item.id === clickedId);
});
this.heading_active = clickedId; // Optionally update the heading_active property if used
},
};
}
1. —
Do you sell on the **Hungarian e‑commerce market**? Or are you just about to expand here? We have already introduced the [local market](https://www.mergado.com/blog/hungary-contactless-shipping-and-payments) and the major shopping engines [Árukereső](https://www.mergado.com/blog/advertise-on-arukereso), [Árgép](https://www.mergado.com/blog/where-to-advertise-in-hungary-take-advantage-of-the-growing-popularity-of-argephu), and [Olcsóbbat](https://www.mergado.com/blog/advertise-on-olcsobbat). Today, we focus on **the most potent customer group**, how to **keep** it or whether it is better to **get new** clients.
## People over 55 set the direction in e‑commerce
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/pexels-cottonbro-4057758.jpg)
A group of Hungarian users over 55 years bought [very rarely or not at all](https://www.digitalhungary.hu/e-kereskedelem/Az-55-ev-felettiek-donthetnek-az-e-kereskedelem-jovojerol/11120/) before the pandemic. Increased caution and security of delivery requirements have significantly changed this situation. According to GKI Digital research, people aged **55 – 64 make up 14.13%** of active online shoppers, and people between **65 – 74 make up another 10%**. Considering that this class forms a large group in Hungary, it has become the biggest customer base here. Many experts agree that even after the end of the pandemic, the group will continue to be loyal customers.
The number of active customers over the age of 55 is growing significantly **in almost all European markets**. More and more people realize that shopping online is not as difficult as it seems.
Customers over 55 **deserve your attention**. Try to satisfy their needs and make their purchase more pleasant by, for example:
- guide them how to make the first order
- inform them about payment methods
- improve the complaint process
- etc.
### How to keep customers if you sell out goods
According to a RetailDive survey from 2019, 39% of surveyed users [leave the online store if the product is sold out](https://kosarertek.hu/konverzio/igy-orizd-meg-vasarloid-ha-kifogysz-egy-termekbol/). Unfortunately, this is a problem that you can’t sometimes avoid even with the best inventory management. But with **good tactics**, you can significantly alleviate it.
**How to get users to continue shopping:**
- **Do not delete links** to sold-out goods. It will disrupt the position in the organic search.
- **Place the sold-out products at the end** of the product list. Most customers never scroll there.
- **Describe the reasons why** the product is not in stock.
- **Inform when it will be back in stock** and how many pieces will be for sale.
- **Offer an alternative** with similar goods.
### Is it better to try to get new customers or keep the loyal ones?
Of course, most marketers say **both**.
**What results from current research:**
1. The chance that you will succeed with a loyal customer is **60 — 70%**. The probability of purchasing by a new user is 5 — 20%.
2. **A 5% increase in customer retention rates** allows you to increase profits by [up to 95%](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers).
3. Acquiring a new customer can cost you at least **five to twenty-five times more** than maintaining a loyal one.
### How to keep loyal customers?
- **Use product recommendation systems.** They are based on shopping history and customer preferences. They encourage them to make new purchases with customized product recommendations.
- **Provide the information “other customers have also purchased.”** It offers the products that have been most often added to the cart.
- **Inform if you reduce the price of a product that is popular.** Let clients know about it.
- **Offer the option of storing payment details.** If the customers know they don’t have to fill them in again, it will be easier for them to return to you.
In online stores offering competing goods, the **details** often determine their attractiveness. If you’ve mastered the basics, now focus on advanced advertising settings to attract more people of all ages. [Mergado](https://www.mergado.com/mergado-smart-product-feed-manager) will help you with all adjustments, with which you can handle them **automatically**. Try it for 30 free days.
[](http://app.mergado.com)
### **Read more:**
[ 
### What should a proper client context look like for performance specialists?
](https://www.mergado.com/blog/master-prompt-eshopy-b2c)
[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
[  ](https://www.mergado.com/blog/lukas-horak)### [ Lukáš Horák ](https://www.mergado.com/blog/lukas-horak)
Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.
## What you *might be interested in next*
[ 
### Expansion of your online store to Adriatic? Nothing complicated with Ceneje marketplace
](https://www.mergado.com/blog/adriatic-expansion)
[ 
### With Geizhals, you can advertise in several European markets
](https://www.mergado.com/blog/introducing-geizhals)
[ 
### How to manage prices on comparison engines? We have tips not only for Polish e‑commerce
](https://www.mergado.com/blog/dealavo-price-management)
## Don’t miss *anything*
Sign up for our newsletter
By logging in, you agree that we will process your data by the [terms of personal data protection](https://www.mergado.com/cookies).
Thank you, you have successfully joined our subscriber's list.
function ml_webform_success_5807248() {
var r = ml_jQuery || jQuery
r('.ml-subscribe-form-5807248 .row-success').show(), r('.ml-subscribe-form-5807248 .row-form').hide()
}