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4. **Easy omnichannel expansion into Hungary with Mergado**
# **Easy omnichannel expansion into Hungary with Mergado**
[  Lukáš Horák ](https://www.mergado.com/blog/lukas-horak) [Case Studies](https://www.mergado.com/category/case-studies)
12. 10. 2022
3 minutes read
Omnichannel marketing is recently another **often-discussed topic**. Its name suggests it is a multi-channel strategy you need for advertising, even in Hungary. Expanding into a foreign market takes **a lot of energy and challenges**, but [Mergado](https://www.mergado.com/mergado-smart-product-feed-manager) **helps** with many of them.
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1. —
Omnichannel marketing is recently another **often-discussed topic**. Its name suggests it is a multi-channel strategy you need for advertising, even in Hungary. Expanding into a foreign market takes **a lot of energy and challenges**, but [Mergado](https://www.mergado.com/mergado-smart-product-feed-manager) **helps** with many of them.
 Mergado with a 30-day free trial
- optimize your feed by yourself and save the cost for the developer’s time
- full access to all features already in the trial version
[Try Mergado for free](https://accounts.mergado.com/register/)
## What to prepare if you want to expand properly
- **keyword analysis** — a proper keyword analysis can save you a lot of money, with it, you can structure your website correctly but also target your campaigns
- **an overview of major marketing channels** that you must not miss
- **the structure** of shopping engines and marketplaces
- **an overview of your competitors** and their activities — you don’t have to invent everything yourself, this analysis often reveals several local specifics that help with the overall performance
- **local specifics:** shipping, payment gateways, texts, etc.
## Why Mergado saves time and nerves
Once your online store is ready, the biggest challenge is **connecting all the comparison price sites**. It is because every site has slightly **different product feed requirements**. While most systems are similar, there are almost always some differences in the setup, primarily in the category tree. You usually have to do this several times and then optimize everything. In Hungary, Mergado [supports the 15 largest advertising channels](https://www.mergado.com/supported-channels), but there are many more.
It is [feed management](https://www.mergado.com/blog/how-feed-management-works) that is the biggest challenge. If you already know the feed formats, start editing them. The stumbling block is to directly communicate with the programmers, which creates a lot of stress on both sides. That’s why it’s better to manage feeds through *Mergado*, which saves you a lot of grumbling when writing an email. Plus, you can use **several extension apps** for better campaign performance.
 Try apps from the Mergado Store
- expand Mergado features with extra tools for image marketing and more
- test them all in a free trial period
[Visit Mergado Store](https://store.mergado.com/)
### **Tip for optimizing your work in Mergado**
If you already have more experience with [feed management](https://www.mergado.com/get-started), you may not need to edit each feed individually 15 times. You can prepare an input feed, which you then **put into the converters for each format**. For example, you want to hide all sold-out items, all products from a given category, or all too cheap products in the initial feed.
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/schema-mergado.jpg)
## Marketing tip for Hungary
With its growth, Hungarian e‑commerce is **a promising market for expansion**. At the same time, there is **not yet as much competition** as in Germany, for example, and the advertising prices are not as high. Due to the geographical location, it works out well to send orders from the Czech Republic. So you don’t have to set up warehouses locally. On the other hand, it has **many local specifics**, so not every product is going to be sold in that market. That is why I recommend doing thorough analysis before entering.
 Run a free Feed Audit
- improve the condition of your feed and get recommendations for its adjustment
- fast and free technical analysis
[Try Feed Audit](https://audit.mergado.com/)
## **Author**
[Petr Pluhař](https://iamfreelancer.cz) is an online marketing freelancer. He specializes in PPC advertising with a focus on web analytics and SEO. He helps online stores to expand and sell in foreign markets.
### **Read more:**
[ 
### MASTER PROMPT TEMPLATE FOR ECOMMERCE
](https://www.mergado.com/blog/master-prompt-eshopy-b2c)
[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
[  ](https://www.mergado.com/blog/lukas-horak)### [ Lukáš Horák ](https://www.mergado.com/blog/lukas-horak)
Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.
## What you *might be interested in next*
[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### The Real Impact of Visual Product Image Optimization on Meta Campaign Performance
](https://www.mergado.com/blog/visuals-for-meta-campaigns)
[ 
### How We Migrated an E‑Shop from Shoptet to Shopify with Mergado: A Complete Migration Without Data Loss
](https://www.mergado.com/blog/how-we-migrated-e-shop-shoptet-shopify-mergado-complete-migration-without-data-loss)
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