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4. **Advertise on the fastest growing marketplace in Germany — Kaufland.de**
# **Advertise on the fastest growing marketplace in Germany — Kaufland.de**
[  Irena Prouzová ](https://www.mergado.com/blog/irena-prouzova) [Expansion with Mergado](https://www.mergado.com/category/expansion-with-mergado)
28. 7. 2021
5 minutes read
In April 2021, the Real.de online marketplace became *Kaufland.de*. Another **giant with 32 million monthly visits** joined the group of German Internet marketplaces. In the current [release](https://forum.mergado.com/t/news-and-releases-in-mergado/212/52), we have added the *Kaufland.de* format to Mergado, with which you can join more than seven thousand sellers on this platform.
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1. —
In April 2021, the Real.de online marketplace became *Kaufland.de*. Another **giant with 32 million monthly visits** joined the group of German Internet marketplaces. In the current [release](https://forum.mergado.com/t/news-and-releases-in-mergado/212/52), we have added the *Kaufland.de* format to Mergado, with which you can join more than seven thousand sellers on this platform. In our article, you learn why you should advertise on *Kaufland.de* and what you need for seller registration and successful sales.
## Why sell goods through Kaufland.de
### **Strong brand and fair pricing policy**
[Kaufland.de](https://www.kaufland.de/) is a strong brand with a great reach, which will most likely increase in the coming years. As a seller, you have the chance to take advantage of the company’s reputation, credibility, and its existing customer base. A big plus of advertising via *Kaufland.de* is also advantageous and transparent price conditions for sellers. Kaufland receives all payments from customers. The amount net of [commission](https://www.kaufland.de/haendler-infobereich/en/how-it-works/conditions/) is then sent to the seller in the form of a credit note. Advertising can be stopped at any time. There is no minimum cooperation time.
### **Technical and marketing background**
*Kaufland.de* offers **twelve types of payment methods**. It simplifies the purchasing process for customers and brings higher conversions. The seller thus eliminates the need to resolve procedural issues associated with payment methods and payment processing.
The marketplace also takes over **the first level of customer support** and tries to solve all questions without the seller’s help. Thus, only a part of the unresolved tickets passes to the seller himself. The strong marketing behind *Kaufland.de* is also worth mentioning. Whether it’s SEO, [Google Shopping](https://www.mergado.com/tag/google-shopping), or banner advertising, your goods can now be more visible on the Internet with *Kaufland.de*. In addition, sellers can pay extra for advertising directly on the Kaufland.de website, its regular newsletter, or the platform’s social networks.
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/nahledhomepage.png)
### **Order receiving and shipping provision**
The marketplace accepts all orders. The seller will receive information about the ordered goods by e‑mail, via CSV export, or API. Then he sends the goods directly to the German customer (the choice of courier service is up to the seller). As part of the shipping, it is also necessary to **ensure the possibility of returning the goods** from Germany back to your domestic country (this is even one of the conditions for registration on *Kaufland.de*).
### **Convenient access for foreign sellers**
The *Kaufland.de* [info portal](https://www.kaufland.de/haendler-infobereich/en/) for sellers is currently available **in four languages** — German, English, Czech, and Chinese. Therefore, it is relatively easy for foreign sellers to enter this marketplace. Kaufland.de support is ready to help every seller.
**Becoming a seller on Kaufland.de is easy**
Entering Kaufland.de has relatively **favorable conditions**. You must:
1. be a business operator
2. have customer support in German (at least in writing)
3. have a product feed in german
4. operate with valid EAN (GTIN) for all offered products
5. arrange shipment of goods to and from Germany (when returning goods)
6. have a tax registration through OSS (EU regime)
Did you know that you can **easily translate** a feed into German with our [Translating Parrot](https://store.mergado.com/detail/translatingparrot/#about) app? Try it for a **free ten days** trial period.
[](https://store.mergado.com/detail/translatingparrot/#about)
### **A fine-tuned feed is the must**
The quality [product feed](https://www.mergado.com/tag/csv) at *Kaufland.de* has the biggest influence on the placement of your products. The better the feed state is, the higher the product position your advertisement gets.
**Mandatory product attributes are as follows:**
- EAN
- Category
- Product Name
- Description
- Images
- Producer
Other possible mandatory parameters, such as size, color, quantity, and others, apply only to certain categories. Mandatory elements **overview** can be found in the [documentation](https://drive.google.com/file/d/0B-uRgdJ9ClzCUUJzWjlSR2JTY3c/view?resourcekey=0-u1zta-ITvLHiHW5AqJ0t7w).
To successfully publish a bid, you must **add** the following mandatory attributes:
- EAN
- State of goods
- Price
- Delivery date (min + max)
Use [Mergado](https://www.mergado.com/mergado-smart-product-feed-manager) and generate a feed for *Kaufland.de* today. Create an account and learn about the first steps in our [guide](https://www.mergado.com/get-started).
[](http://app.mergado.com)
### **Where to register as a seller?**
You can register a new seller [here](https://www.kaufland.de/seller-signup/#/). **Basic membership** costs € 39.95 per month. Alternatively, Kaufland also offers **a second variant of membership** for € 49.90, which is extended by linking to your online store. As mentioned above, you can terminate your membership at any time without penalty.
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/linkdoe-shopu.png)
The registration guide is available in four languages. Although the translation is not always 100% complete, the whole registration process is **relatively intuitive**. If you are unsure about registration, contact Kaufland support at *(+49) 0221 – 5679 7203* or e‑mail .
### **Seller University**
Kaufland.de has prepared a practical **manual** called [Seller University](https://www.kaufland.de/seller-university/en/). In a series of short videos, you will learn everything you need to become a successful seller here. And if something is still not clear, its support will help you.
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/selleruni-en.png)
Kaufland.de offers many opportunities to succeed. If you are interested in its options, sign up now. New customers who [register](https://www.kaufland.de/seller-signup/?utm_source=Mergado&utm_medium=non-paid&utm_campaign=Banner&utm_term=box_de&utm_content=07_2021) **on Kaufland.de by 6 August** get free user fees for the first three months.
### **Read more:**
[ 
### MASTER PROMPT TEMPLATE FOR ECOMMERCE
](https://www.mergado.com/blog/master-prompt-eshopy-b2c)
[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
[  ](https://www.mergado.com/blog/irena-prouzova)### [ Irena Prouzová ](https://www.mergado.com/blog/irena-prouzova)
Irča was in charge of the German, Austrian and Swiss Mergado markets. She took care of the website, wrote articles and communicated with customers and partners.
## What you *might be interested in next*
[ 
### Expansion of your online store to Adriatic? Nothing complicated with Ceneje marketplace
](https://www.mergado.com/blog/adriatic-expansion)
[ 
### With Geizhals, you can advertise in several European markets
](https://www.mergado.com/blog/introducing-geizhals)
[ 
### How to manage prices on comparison engines? We have tips not only for Polish e‑commerce
](https://www.mergado.com/blog/dealavo-price-management)
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