- [Case Studies](https://www.mergado.com/category/case-studies)
- [eCommerce tips](https://www.mergado.com/category/ecommerce-tips)
- [Online Store Solutions and Platforms](https://www.mergado.com/category/online-store-solutions-and-platforms)
- [Mergado Pack](https://www.mergado.com/category/mergado-pack)
- [Mergado tips](https://www.mergado.com/category/mergado-tips)
- [Mergado News](https://www.mergado.com/category/mergado-news)
- [eCommerce News](https://www.mergado.com/category/ecommerce-news)
- [How to use Mergado](https://www.mergado.com/category/how-to-use-mergado)
- [Interviews with e‑commerce gurus](https://www.mergado.com/category/interviews-e-commerce-gurus)
- [Extensions](https://www.mergado.com/category/apps-bidding-image-marketing-and-more)
- [Expansion with Mergado](https://www.mergado.com/category/expansion-with-mergado)
- [Mergado Lifestyle](https://www.mergado.com/category/mergado-lifestyle)
1. [ Home ](https://www.mergado.com/)
2. [ Mergado Blog ](https://www.mergado.com/blog)
3. [ Extensions ](https://www.mergado.com/category/apps-bidding-image-marketing-and-more)
4. **Scraping Camel profitably automates SEO and PPC ad creation and thoroughly analyzes your website**
# **Scraping Camel profitably automates SEO and PPC ad creation and thoroughly analyzes your website**
[  Lukáš Horák ](https://www.mergado.com/blog/lukas-horak) [Extensions](https://www.mergado.com/category/apps-bidding-image-marketing-and-more)
7. 6. 2023
2 minutes read
Get **useful information from the web in an automated way** with [Scraping Camel](https://store.mergado.com/detail/scrapingcamel/#about) and simplify the creation of PPC or SEO ads, as well as other work. By simply creating elements yourself, you can set up what data you want to collect **without having to work with a developer**.
function tableOfContents() {
return {
headings_menu: [],
heading_active: '', // Added to track the active section
shouldBeSticky: false,
generateToC() {
const headings = document.querySelectorAll('.js-article-full-headings h2, .js-article-full-headings h3');
let headingMap = {};
headings.forEach((heading) => { // Use an arrow function to maintain `this` context
// Normalize heading text to remove diacritics, then replace non-alphanumeric characters with dashes
var normalizedText = heading.textContent.normalize("NFD").replace(/[\u0300-\u036f]/g, ""); // Remove diacritics
var id = heading.id ? heading.id : normalizedText.trim().toLowerCase()
.split(' ').join('-').replace(/[^a-z0-9\-]/ig, ''); // Updated regex to replace non-alphanumeric characters
headingMap[id] = headingMap[id] !== undefined ? ++headingMap[id] : 0;
// Use the updated `id` with diacritics removed for the heading id and the TOC
const finalId = headingMap[id] ? `${id}-${headingMap[id]}` : id;
this.headings_menu.push({
id: finalId,
title: heading.textContent,
level: heading.tagName.toLowerCase(), // Track heading level
active: false, // Initially set active to false
});
heading.id = finalId;
});
},
checkStickyNeeded() {
const ul = this.$el.querySelector('ul');
if (ul) {
this.shouldBeSticky = ul.scrollHeight < window.innerHeight;
}
},
setActiveHeading() {
// disabled not working with active state on click
// add @scroll.window="setActiveHeading()" to the parent div
// const headings = document.querySelectorAll('.js-article-full-headings h2');
// let activeHeading = '';
// let closestHeadingDistance = Infinity;
// headings.forEach((heading) => {
// const rect = heading.getBoundingClientRect();
// const offset = rect.top - window.innerHeight / 2; // Consider heading in the middle of the screen as active
// if (offset < 0 && Math.abs(offset) < closestHeadingDistance) {
// activeHeading = heading.id;
// closestHeadingDistance = Math.abs(offset);
// }
// });
// // Update the active state in headings_menu
// if (activeHeading !== this.heading_active) {
// this.headings_menu = this.headings_menu.map(item => ({
// ...item,
// active: item.id === activeHeading,
// }));
// this.heading_active = activeHeading;
// }
},
setActiveItem(clickedId) {
this.headings_menu.forEach(item => {
item.active = (item.id === clickedId);
});
this.heading_active = clickedId; // Optionally update the heading_active property if used
},
};
}
1. —
Get **useful information from the web in an automated way** with [Scraping Camel](https://store.mergado.com/detail/scrapingcamel/#about) and simplify the creation of PPC or SEO ads, as well as other work. By simply creating elements yourself, you can set up what data you want to collect **without having to work with a developer**. You’ll also take advantage of **unique AI** that offers additional smart metrics.
 Scraping Camel
Get **useful information from product and non-cart sites** for PPC and SEO advertising and other work. Try *Scraping Camel* **for free for 30 days**.
[TRY THE SCRAPING CAMEL APP](https://store.mergado.com/detail/scrapingcamel/#about)
## Scraping Camel will make advertising easier for sites without a shopping cart and online stores
- This application crawls web pages and **extracts the required data from them**, which it then **stores in a data feed**.
- It can easily **process the entire website** for you, even with **a large volume of pages**. It then updates them in the long term.
- Its output feed is **universal**. So you can use it in a wide range of other solutions either from the MERGADO System or outside of it. You can start working right away and **without working with developers**.
- At the beginning, you set up what information you want by easily creating **user elements** yourself.
- In addition, you can also use **predefined system elements** or **unique elements generated by artificial intelligence**.
- The collected data helps **online stores** and websites without product feeds, such as large **corporate websites, various magazines**, etc. Thanks to the app, such sites will be able to enter the world of feed marketing as they will use the data for diagnostics, campaigns and other work.
- *Scraping Camel* will be used by PPC specialists when creating **campaigns via API or DSA campaigns**. SEO specialists will use its data to create interesting reports, where they will **connect classic SEO metrics with important business information**.
- It is also of good use in case of management reports, which get a concrete idea of what is happening on the website, or in **content management**, which can check the results of their work.
Are you interested in using *Scraping Camel* for **SEO purposes**? Read the handy article [Download your entire website in one CSV with Scraping Camel](https://www.mergado.com/blog/download-the-entire-site-into-one-csv-with-scraping-camel) to guide you through **getting SEO data and product descriptions**.
Try out the features of *Scraping Camel* for **30 days for free** and reap the benefits of quality data. This information-packed [thread on the MERGADO forum](https://forum.mergado.com/c/apps/scraping-camel/41) **will help you** with the settings.
## Read more:
[ 
### What should a proper client context look like for performance specialists?
](https://www.mergado.com/blog/master-prompt-eshopy-b2c)
[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
[  ](https://www.mergado.com/blog/lukas-horak)### [ Lukáš Horák ](https://www.mergado.com/blog/lukas-horak)
Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.
## What you *might be interested in next*
[ 
### GPSR on Allegro and Kaufland
](https://www.mergado.com/blog/gpsr-allegro-kaufland)
[ 
### Show the most suitable alternative products. More customers will buy from you
](https://www.mergado.com/blog/alternative-products)
[ 
### How to optimise product images
](https://www.mergado.com/blog/how-optimise-product-images)
## Don’t miss *anything*
Sign up for our newsletter
By logging in, you agree that we will process your data by the [terms of personal data protection](https://www.mergado.com/cookies).
Thank you, you have successfully joined our subscriber's list.
function ml_webform_success_5807248() {
var r = ml_jQuery || jQuery
r('.ml-subscribe-form-5807248 .row-success').show(), r('.ml-subscribe-form-5807248 .row-form').hide()
}