Only recently, Google has introduced some changes in the Google Images referral URLs. Thanks to these changes Google Images data are now showing in Google Analytics as a separate data source. This gives you a valuable source of information to help you better understand the traffic coming to your website.
Google has finally confirmed a major rebranding in a push to “enhance the user and advertiser experience”, as the Google CEO Sundar Pichai announced earlier. The rebranding will affect the company’s biggest source of income - ads.