Facebook

What is Facebook

Since its inception in 2004, Facebook has become the world's most popular social network for several years. Also, however, it is a powerful tool for marketing communication. This channel enables advertising through sponsored posts, PPC, and advertising of e-shop goods using an XML feed. Facebook's strength as an advertising channel has grown with the acquisition of Instagram and the connection of their marketing capabilities.

How can Mergado help you with advertising on Idealo?

Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many comparison engines, including Facebook.

  • Mergado offers complete support for Facebook format.
  • We offer a Feed audit.
  • Do you use or want to use some e-commerce platforms for advertising on Facebook? Connect them conveniently with Mergado using the Mergado Pack.
  • You can bulk edit images that are pivotal for comparison engines in the Feed Image Editor app.
  • Automate pricing on your store and eliminate the need to manually revalue goods with the Pricing Fox application.

How to advertise on Facebook? 

Any merchant whose store offers suitable goods.

The data source is traditional XML imports.

Files must be saved at a URL.

Articles on advertising with Facebook

What e-commerce topics the Balkans are most interested in? Get an overview with Mergado internal survey

Is your online store expanding to the Balkans? Get an overview of what to focus on when penetrating Balkan e-commerce. The survey of the most discussed Facebook group topics, which we conducted from May 2020 to January 2021, will help you.

08.04.2021
Customize Google and Facebook formats to their current specifications

Google and Facebook have added new elements to their specifications in recent months without any notification. As a result, in Mergado, these elements were not automatically hidden in projects that had the Google or Facebook format on input.

01.09.2020
Feed Image Editor introduces many powerful features

The January release of the Feed Image Editor app brings a lot of new functionalities that will simplify your work with image advertising. Image marketing can be mastered in just a few clicks, thanks to an improved user interface and improved background processes. We'll show you how.

19.02.2020
Get the most out of post-Christmas sales

Do not pay attention to sales only until Christmas. More and more people buy goods during post-Christmas discounts time. Prepare thoroughly for sales during this period. If you make your post-Christmas strategies smartly, they will bring additional profit to your e-shop.

11.12.2019
Get image advertising in shape with the Feed Image Editor

Feed Image Editor app has recently added some new features. Managing image advertising with FIE now offers the option of collages from alternative images as well as setting template activity over time. What else does this tool bring to improve the product images of each online store? Let's take a look.

06.11.2019
Feed Image Editor introduces a new Settings subpage and more summer news

In July, Feed Image Editor released another useful functionality. It is the Settings subpage, which provides a lot of important information about your projects. This will make your image advertising work faster and easier. Let's see what the Settings subpage does.

24.07.2019
Make your image advertising better with new Feed Image Editor features #2

In the previous news from Feed Image Editor app, we've introduced some handy features. But that's not all. In recent months, its developers have added a few more upgrades to make the image advertising management more enjoyable.

03.07.2019
Make your image advertising better with new Feed Image Editor features #1

Feed Image Editor regularly adds new and new features. Thanks to them, you can control image advertising in many important details. Your goods will be delivered to your customers by the most attractive and functional way. Let's describe the first part of the news.

24.06.2019
Make your image ads better with updated Feed Image Editor

Feed Image Editor is now more intuitive and easier to use. Thanks to these changes, you will make it simple to create product images. Want to know what news is waiting for you in the app? Read on.

19.02.2019