What is Idealo

Idealo is the most popular shopping engine in Germany with almost 20 years of experience in the field. It has several European mutations. It has more than 1.3 million views a day and contains more than 50,000 online stores, and over 330 million product offers. It is not possible to bid here. The display of the advertisement is based on the price of the goods.

How can Mergado help you with advertising on Idealo?

Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many comparison engines, including Idealo.

  • Mergado supports all Idealo formats.
  • Do you use or want to use some e-commerce platforms for advertising on Idealo? Connect them conveniently with Mergado using the Mergado Pack.
  • You can bulk edit images that are pivotal for comparison engines in the Feed Image Editor app.

How to advertise on Idealo? 

Any merchant whose store offers suitable goods.

Information on the feed specification for Idealo can be found at:

The data source is traditional XML imports.

Files must be saved at a URL.

Articles on advertising with Idealo

Score in the German e-commerce market with sustainability

The sustainability topic is of growing interest to German customers from year to year. It is currently the third most pivotal condition in Germany when choosing goods. We have prepared an article, in which you will learn how to make your business more sustainable and engage more German customers with that.


At the sound of the alarm just before 2 am I wonder if it was worth it to go to bed at all. Imagining the trip that awaits us, it probably was not such a bad idea. Me and my colleagues are on our way to Berlin, Germany, where the E-commerce Berlin Expo takes place.