What is Nabava

Nabava was established in Croatia in 2001. Originally it used to be an online store with computer components. But with a growing offer turned into a "Price comparison service." This oldest Croatian comparison portal launched a mobile application in 2016, and at the same time, expanded to Slovenia ( a Serbia (

The monthly traffic of Nabava is 500 thousand unique visitors, who make 2.6 million page views per month. According to Similar Web, this is the 98th most visited site in Croatia. In the Price Comparison in Croatia category, it is in third place behind the store.

  • If you are interested in advertising formats on Nabava, read this article.
  • On our blog you can also find a clear e-commerce guide to the Balkans and Croatia.

How can Mergado help you with advertising on Nabava?

Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many comparison engines, including Nabava.

Mergado offers complete support for Nabava format

How to advertise on 

All information about the feed specification for Nabava can be found here.

The data source is traditional XML, CSV, TXT, XLS and XLXS imports.

The file should be saved at the URL from which Nabava will download it.

Expert articles on

Advertise on the first Croatian comparison engine Nabava

Is your online store successful in the domestic market, and are you considering where to expand? In recent years, experts have recommended Croatian e-commerce. One of the major comparison engines you should focus on here is Nabava. Let's introduce the most traditional one.