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3. **Advertise at ShopAlike to expand abroad**
# **Advertise at ShopAlike to expand abroad**
[  Petra Marková ](https://www.mergado.com/blog/petra-markova)
22. 4. 2020
3 minutes read
[ShopAlike](https://www.mergado.com/tag/shopalike) is a big player in several online markets. It focuses on comparing **fashion and furniture** in 13 European countries. If you are thinking about an expansion with your products here, read what you need to **focus** on.
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1. —
[ShopAlike](https://www.mergado.com/tag/shopalike) is a big player in several online markets. It focuses on comparing **fashion and furniture** in 13 European countries. If you are thinking about an expansion with your products here, read what you need to **focus** on.
## It is easy to get involved
On the [ShopAlike website](https://www.ladenzeile.de/), customers find a wide range of products from a large number of online stores. To be able to advertise your goods, you need to do a quick **registration**. Access to ShopAlike is **free**, it only requires to upload the [feed URL](https://www.mergado.com/tag/url-in-xml-feed) of your store. **Criteria** for the registered sellers include a minimal number of products in the offer, several payment options for purchasing, and categorizing your products.
[  ](https://www.ladenzeile.de/)
## Extend your reach
The engine works on the principle of combining the [cost per click](https://www.mergado.com/tag/cpc) and the **popularity** of the given assortment. That’s why you must have a **well-set XML feed**. Remember to set the elements in your feed according to the engine specifications.
- ### 1. Add the missing attributes to the feed
Almost every comparison engine requires adding important [elements](https://www.mergado.com/tag/elements). Using the **attribute for product size** is vital in fashion. If you state the sizes in your feed only in the form of a number without the US/EU/UK designation, you confuse the customer and the engine system. ShopAlike proceeds **differently** when setting the size. The values are not included in the Param|size parameter. The user sets the value into **any** **parameter**, contacts the ShopAlike **support** which **takes** this information by **himself**.
**Example:** *<COLOR>Silver</COLOR>*
*<SIZE>L</SIZE>*
Other attributes that stores must focus on are the missing **color**, product’s **gender**, and the **original** **price** of the discounted goods. ShopAlike also separately distinguishes the CPC element for mobile phone *<MOBILE\_CPC>0.015</MOBILE\_CPC>* and for desktop *<DESKTOP\_CPC>0.02</DESKTOP\_CPC>*.
- ### 2. Improve the product description
Don’t forget to properly **specify** the products. Define their **type**, **material**, **color**, **size**, **style**, **theme**, or **pattern** in the description. A more detailed description helps to classify your products **deeper into filters and subcategories**.
- ### 3. Don’t forget the categories
When editing a feed, don’t miss **pairing** **categories** according to the ShopAlike **category** **tree**. If your store has categories that the comparison engine does not support, you need to change and sort them according to specific criteria.
- ### 4. Mind the language version of the feed
If your store is combined into several languages (e. g. part in English and part in German), adjust it to the **unified language form**. Sending a multilingual feed is a problem for Google, which additionally tags products. That’s why you should edit your product descriptions in one language.
Discover the possibilities of ShopAlike. Its main advantage is you’ll be able to advertise on its multiple language versions and **get more customers** from all around Europe.
### **You could be interested in:**
- [ CPC marketing ](https://www.mergado.com/tema/cpc-marketing)
[  ](https://www.mergado.com/blog/petra-markova)### [ Petra Marková ](https://www.mergado.com/blog/petra-markova)
With her melodious Slovak language skills, copywriter Petra takes care of the Slovak market. She texts, blogs, translates and passionately creates content on social networks. And when she’s not looking for the right words, she dedicates time to her residential jungle, baking, cafes, or traveling.
## What you *might be interested in next*
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[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
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