1. [ Home ](https://www.mergado.com/) 2. [ Integrations ](https://www.mergado.com/integrations) 3. **Allegro** # Allegro [Allegro](https://allegro.pl/) is the **largest online shopping platform in Poland**. It became very well known after the purchase of *Mall.cz* (currently it also owns CZC.cz). It is visited by millions of users per month, therefore it is one of the biggest marketplaces in the world. [Allegro.cz](https://allegro.cz/) has been operating in the **Czech Republic since May 2023**, offering goods from several thousand domestic and Polish sellers. ![](https://www.mergado.com/sites/default/files/perm/svg/allegro-logo-transparent-background-rectangle-padding.svg) ![integrace allegro](https://www.mergado.com/sites/default/files/perm/image/new_channel_template-14.png) ## How will Mergado you with advertising on Allegro MERGADO is a feed marketing tool that you can use to set up **bulk and automated** advertising for a number of major product comparison sites, including Allegro. - MERGADO offers **complete support** for *Allegro* format and [Audit feed](https://audit.mergado.com). - Is your online store running on an [open-source online store platform](https://www.mergado.com/modules-for-ecommerce-platforms)? **Connect it** conveniently with MERGADO using the [MERGADO Pack](https://pack.mergado.com/). - **Images**, which are very important for advertising on comparison sites, can be edited in bulk in the [Feed Image Editor](https://store.mergado.com/detail/feedimageeditor) app. - Use the [MERGADO Marketplaces](https://store.mergado.com/detail/ordelogyproducts/#about) app to **easily connect to your Business account** on Allegro, create product offers and synchronise them automatically. 1 **ADVERTISING AND REVIEW OPTIONS** *Allegro* allows you to list detailed product listings, add information to individual products, provide different delivery methods and a high level of customer service. Users will appreciate the option to take advantage of the **Allegro Smart** programme, which guarantees free delivery for a whole year. If you provide them with this service, they will be happy to return to your brand and give you higher ratings and more positive reviews. 2 **OFFER PROMOTION** *Allegro* offers **several ways to promote** offers. These different types of advertising help to **visually differentiate** your goods from the competition. To increase your sales, you have the following options: - Display your advert before your competitors on the list of offers promoted in a specific category. - Highlighting the name of the advert, which makes it more visible to customers. - Increase the advert’s visibility by adding a special blue visual. - Displaying the offer in a special gallery. 3 **ALLEGRO ADS** **Allegro Ads** is an advertising system that works on a very similar principle to the popular *Google Ads*. It’s all based on a CPC model, which means you only pay for the click on the ad, not for its publication. You can choose from the following options: - **Graphical advertising** — banners with your logo and advertising slogan will appear above the search results in *Allegro*. They will help you improve your brand awareness. - **Sponsored listing** — your product listings will be contextually displayed in the most relevant areas of the site, making it easier to draw buyers’ attention to your offer. - **Ad network** — your ads can appear not only on *Allegro* but also on *Google* and *Facebook*. Campaigns of this type are a powerful tool to attract users to your offers from a variety of sources. 4 **SUPER SELLER STATUS** Allegro awards Super Seller status to the **best sellers**. You can use this tool completely free of charge. The Super Seller badge is awarded **for exemplary order processing and high-profile ratings**. If you meet the conditions required by Allegro, you will find a button in its administration to apply for Super Seller status. What do you get with this award? The Super Seller icon will appear on all your listings, which will be of great importance to users looking for the **most attractive** listings. Super Seller products appear higher in the list of listings. The service also offers priority assistance to companies that boast this status and organizes special training and tests of new functionalities for them. ## Read more about Allegro: [ ![novy_zakon](https://www.mergado.com/sites/default/files/perm/image/new-nahledovky_na_blog-1200_x_628_px-1_1.png) ](https://www.mergado.com/blog/bfsg-european-accessibility-act) [eCommerce tips](https://www.mergado.com/category/ecommerce-tips) 27. 3. 2025 4 minutes read ### [More regulation in e‑commerce: what is EAA and what does it mean for your online business?](https://www.mergado.com/blog/bfsg-european-accessibility-act) In just a few months, on **28 June 2025**, another law affecting the operation of online stores and online sales will come into force. This is the “**European accessibility act**” and it aims to make digital services and products accessible to people with disabilities. In this article, you will find out what it means for online retailers. [ Read more ](https://www.mergado.com/blog/bfsg-european-accessibility-act) [ ![gpsr kaufland allegro](https://www.mergado.com/sites/default/files/perm/image/gpsr_allegro_kaufland.png) ](https://www.mergado.com/blog/gpsr-allegro-kaufland) [Extensions](https://www.mergado.com/category/apps-bidding-image-marketing-and-more) 6. 3. 2025 7 minutes read ### [GPSR on Allegro and Kaufland](https://www.mergado.com/blog/gpsr-allegro-kaufland) Are you lost in the changes of implementing GPSR on the Allegro and Kaufland Global Marketplace platforms? The General Product Safety Regulation **came into force on 13 December 2024**, so we’ve created a clear guide to help you set everything up yourself so that your online store provides the newly required information. [ Read more ](https://www.mergado.com/blog/gpsr-allegro-kaufland) [ ![allegro article cover mergado marketplaces](https://www.mergado.com/sites/default/files/perm/image/allegro_article_cover.png) ](https://www.mergado.com/blog/allegro-upload-products) [eCommerce News](https://www.mergado.com/category/ecommerce-news) 26. 6. 2024 4 minutes read ### [How to upload products to Allegro and create campaign](https://www.mergado.com/blog/allegro-upload-products) Want to start **advertising products** on *Allegro*? We’ve prepared a **step-by-step guide** to **upload your products** to *Allegro.cz* and create your **first campaign**. [ Read more ](https://www.mergado.com/blog/allegro-upload-products) [ ![how and why sell on allegro article](https://www.mergado.com/sites/default/files/perm/image/allegro_en.png) ](https://www.mergado.com/blog/all-about-selling-on-allegro) [eCommerce News](https://www.mergado.com/category/ecommerce-news) 7. 5. 2024 4 minutes read ### [Everything you need to know about selling on Allegro](https://www.mergado.com/blog/all-about-selling-on-allegro) What are the advantages and disadvantages of selling on Allegro, what do you need to sell and is it even worth selling on this marketplace? In this article, we’ll take a detailed look at everything you need to know about the Polish giant that is slowly starting to conquer Central European e‑commerce. [ Read more ](https://www.mergado.com/blog/all-about-selling-on-allegro) [ ![21 marketplaces comparison sites 2025](https://www.mergado.com/sites/default/files/perm/image/new-nahledovky_na_blog-1200_x_628_px-6-1.png) ](https://www.mergado.com/blog/comparison-engines-marketplaces-2025) [eCommerce tips](https://www.mergado.com/category/ecommerce-tips) 13. 2. 2024 14 minutes read ### [21 best platforms for expansion in CEE countries](https://www.mergado.com/blog/comparison-engines-marketplaces-2025) Do you want to **increase your profit**s from online sales? We present a comparison of **the most popular CEE advertising platforms** to try this year. [ Read more ](https://www.mergado.com/blog/comparison-engines-marketplaces-2025) [ ![](https://www.mergado.com/sites/default/files/field/image/copyofdsa-sk-2_0.png) ](https://www.mergado.com/blog/meet-allegro) [Online Store Solutions and Platforms](https://www.mergado.com/category/online-store-solutions-and-platforms) 6. 8. 2020 4 minutes read ### [Allegro — the most successful polish e‑commerce platform](https://www.mergado.com/blog/meet-allegro) Should you want to **concur** Polish e‑commerce, be present at the Allegro. Its position on the local market is strong that the biggest hypermarket chains like Carrefour use their services to grow their reach. [ Read more ](https://www.mergado.com/blog/meet-allegro)