1. [ Home ](/) 2. [ Integrations ](/integrations) 3. **ChatGPT** # ChatGPT Want ChatGPT to recommend **your products**? Open the door to the shopping channel of the future, **where quality product data matters more than the size of your ad budget**. With Mergado, **getting your products into ChatGPT** is easy: prepare a feed for paid ads and fine‑tune the data ChatGPT uses to recommend you organically. Increase the chance that **customers see your products at the moment they’re deciding where to buy**. [ More information ](#propojeni) ![](https://www.mergado.com/sites/default/files/perm/svg/chatgptlogo.svg) ![](https://www.mergado.com/sites/default/files/perm/image/chatgpt_mer_integr.png) ## **How to get your products *into ChatGPT with Mergado*** ChatGPT shows products in two ways: in **free organic recommendations** and in **paid ads**. With Mergado, you’re in control of both. | | Organic recommendations | Paid ads | |---|---|---| | Where will you appear? | In ChatGPT’s answers | Below answers, labeled as sponsored | | Do you pay? | No | Yes | | Do you need a special feed? | No, ChatGPT draws mainly on Google Shopping | Yes, a dedicated product feed for ChatGPT | | What makes the difference? | The quality of your existing feed | Your data, with no keywords or interests to set | | How does Mergado help? | Easily fine‑tune your Google feed so AI understands your products, and increase the chance it recommends them to customers | Creates the feed in the required format and uploads it to Ads Manager automatically | **Either way, data is what counts, and Mergado helps you get the most out of it.** ![](https://www.mergado.com/sites/default/files/perm/svg/mergado_chatgpt_loga.svg) ### Why run ChatGPT ads with Mergado - **A feed with no coding:** Mergado turns your existing product feed into a feed in exactly the format ChatGPT requires. - **Accurate, up‑to‑date data:** enter your OpenAI SFTP credentials in Mergado once, and it sends the feed automatically with every update. Prices and availability in your ads always stay in sync. - **Data that sells:** use rules to easily fill in all required and recommended fields and enrich your descriptions with the context AI uses to select and recommend products. [ How to connect your feed via SFTP ](https://youtu.be/Aq8oVlFVFWU?si=8q74QWiqpqERPKNg) ![](https://www.mergado.com/sites/default/files/perm/svg/audit_chatgpt_loga.svg) ### Check your ChatGPT feed for free Ads Manager won’t tell you why some products or your entire feed didn’t get through. **Mergado Audit will.** It checks your feed against the ChatGPT specification, finds the errors that would cause OpenAI to reject your products, and suggests a fix for each one. Just enter your feed URL and the results will arrive in your inbox within minutes. Free, with no Mergado Editor registration required. [ Check your feed for free ](https://audit.mergado.com/) ![](https://www.mergado.com/sites/default/files/perm/svg/radim_stin.svg) ### How to get started with ChatGPT ads You can **launch ChatGPT ads across 31 European markets right now**. With Mergado, your feed will be ready in no time and you can launch your first campaign within minutes. **Need help?** Book a free consultation with us. We’ll be happy to help you set up your feed and connect it to Ads Manager. [ Free consultation ](https://calendly.com/mergado/konzultace) ## Supported ChatGPT feed formats | ChatGPT Shopping TSV | | |---|---| | ChatGPT Shopping JSONL | | ## Want to learn more about ChatGPT Ads? [ ![](https://www.mergado.com/sites/default/files/perm/image/openai_ads_europe_nahledovka.jpg) ](/blog/openai-ads-is-heading-to-europe) [eCommerce tips](/category/ecommerce-tips) 19. 8. 2026 ### [OpenAI Ads Is Heading to Europe: Be Among the First to Try It](/blog/openai-ads-is-heading-to-europe) Since February 2026, OpenAI has been testing **paid ads directly within ChatGPT conversations**, gradually adding tools, formats, and features that **resemble established advertising platforms such as Google Ads or Meta Ads** — just in a completely different environment. Since August, OpenAI Ads has also been available in **31 European countries, including the Czech Republic and Slovakia**. That’s one more reason to find out right now how OpenAI Ads actually works. [ Read more ](/blog/openai-ads-is-heading-to-europe) [ ![GPT Shopping EN](https://www.mergado.com/sites/default/files/perm/image/mergado-nahledovky-na-blog-1200-x-628-px-1.jpg) ](/blog/optimalizace-dat-pro-gpt-shopping) [Case Studies](/category/case-studies) 23. 4. 2026 ### [How to Prepare Product Data That Makes Sense for GPT Shopping?](/blog/optimalizace-dat-pro-gpt-shopping) In this case study, we show a practical approach to working with **context, product descriptions, and other data** in Mergado so they can be effectively used for content **generation with a language model**. [ Read more ](/blog/optimalizace-dat-pro-gpt-shopping) [ ![](https://www.mergado.com/sites/default/files/perm/image/mergado_chatgpt_2.jpg) ](/blog/chatgpt-shopping-future-already-here) [eCommerce tips](/category/ecommerce-tips) 1. 10. 2025 ### [ChatGPT Shopping: The Future Is Already Here](/blog/chatgpt-shopping-future-already-here) **ChatGPT is no longer just answering questions, it’s becoming a new sales channel**. With product search powered by feeds and Instant Checkout enabled by ACP integrations, shoppers can go **from discovery to purchase without ever leaving the chat**. Mergado already supports the official ChatGPT feed format, giving retailers a fast path into this new channel. [ Read more ](/blog/chatgpt-shopping-future-already-here) ## FAQ 1 **What are ChatGPT ads and how can they help me sell?** Ads in ChatGPT (ChatGPT Ads, also known as OpenAI Ads) appear below answers in conversations relevant to your products, for example when customers are looking for inspiration, comparing options, or trying to solve a specific problem. That way, you reach them while they’re thinking about buying. Product ads are generated directly from your feed, and customers complete their purchase in your online store. 2 **How will Mergado help me with ChatGPT ads?** Who sees your products is decided mainly by data. Mergado turns your existing feed into a feed in the format ChatGPT requires, helps you complete and enrich your data, and sends it to Ads Manager automatically. All without complex coding or trial and error. 3 **How do I connect my online store to ChatGPT through Mergado?** Connect your product feed to Mergado via URL, edit the data in Mergado Editor, and Mergado will create a feed in the ChatGPT format. The feed is then uploaded automatically via SFTP to your OpenAI Ads Manager account. If you need help with anything, we’re happy to assist you in a free consultation. 4 **Where are ChatGPT ads available?** ChatGPT ads are currently available in 40 markets, including the US, the UK, Canada, Australia and 31 European countries. OpenAI keeps adding new markets, so check the [official list of supported countries](https://help.openai.com/en/articles/20001245-ads-manager-availability). If your company is based in one of them, you can set up your Ads Manager account yourself. 5 **If I advertise on ChatGPT, will it recommend me more often in its answers?** No. Ads and recommendations in answers are two separate things. Ads appear below the answer and are labeled as sponsored. You can’t pay to influence what ChatGPT recommends in the answer itself. ## Advertise on ChatGPT with Mergado *free for 30 days* With Mergado, your feed for ChatGPT ads will be ready quickly and without hassle. [ Try it for free ](https://accounts.mergado.com/)