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3. <a class="flex items-center gap-2 hover:underline" href="" itemid="" itemprop="item" itemscope="" itemtype="https://schema.org/Thing">    **Facebook** </a>
 
  

 

#  Facebook 

Since its inception **in 2004**, Facebook has become the world’s most popular social network for several years. Also, however, it is **a powerful tool for marketing communication**. This channel enables advertising through sponsored posts, PPC, and advertising of e‑commerces products using an XML feed.

 

 

 

 

  ![](https://www.mergado.com/sites/default/files/perm/svg/facebook_icon.svg)  

 

 

 

 

 

 

## Facebook’s supported integrations

 



 Facebook CSV 

 

 

 

  ![integrace pro facebook](https://www.mergado.com/sites/default/files/perm/image/new_channel_template-2.png)  

 

 

 

## How can Mergado help you with advertising on Facebook?

 

Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many comparison engines, including Facebook.

- Mergado offers complete support for **Facebook format**.
- We offer a [Feed audit](https://audit.mergado.com/).
- Do you use or want to use some [e‑commerce platforms](https://www.mergado.com/modules-for-ecommerce-platforms) for advertising on Facebook? **Connect** them conveniently with Mergado using the [Mergado Pack](https://pack.mergado.com/).
- You can **bulk edit images** that are pivotal for comparison engines in the [Feed Image Editor](https://store.mergado.com/detail/feedimageeditor/#about) app.
- **Automate pricing** on your store and eliminate the need to manually revalue goods with the [Pricing Fox](https://store.mergado.com/detail/pricingfox/#about) application.

 

 

 

 

## How to advertise on Facebook? 

 

 1 

**WHO CAN ADVERTISE ON FACEBOOK?**

Any merchant whose store offers suitable goods.

 

 

 

 2 

**WHAT IS THE FEED SPECIFICATION FOR FACEBOOK?**

Information on the feed specification for Facebook can be found at: <https://www.facebook.com/business/help/120325381656392?id=725943027795860>

 

 

 

 3 

**WHAT FEED FORMATS DOES FACEBOOK ACCEPT?**

The data source is traditional[ XML](https://www.mergado.com/topic/xml-feed) imports.

 

 

 

 4 

**HOW TO SEND A PRODUCT FEED TO FACEBOOK?**

Files must be saved at a URL.

 

 

 

 

 

 

 

## Articles on advertising with Facebook

 

 [    ![balkans ecommerce survey](https://www.mergado.com/sites/default/files/perm/image/balkans_ecommerce_survey.png)  ](https://www.mergado.com/blog/topics-balkans-survey) 

 [Expansion with Mergado](https://www.mergado.com/category/expansion-with-mergado) 

 8. 4. 2021

 

###  [What e‑commerce topics Balkans are most interested in? Get overview with Mergado internal survey](https://www.mergado.com/blog/topics-balkans-survey) 

Is your online store expanding to the Balkans? Get an **overview of what to focus on when penetrating Balkan e‑commerce**. The survey of the most discussed Facebook group topics, which we conducted from May 2020 to January 2021, will help you.

 [ Read more ](https://www.mergado.com/blog/topics-balkans-survey) 

 

 

 

 [    ![Customize Google and Facebook formats to their current specifications](https://www.mergado.com/sites/default/files/field/image/gfb-specication-en.png)  ](https://www.mergado.com/blog/new-google-facebook-format-specifications) 

 [eCommerce News](https://www.mergado.com/category/ecommerce-news) 

 1. 9. 2020

 

###  [Customize Google and Facebook formats to their current specifications](https://www.mergado.com/blog/new-google-facebook-format-specifications) 

Google and Facebook have added new elements to their specifications in recent months without any notification. As a result, in Mergado, these elements **were not automatically hidden** in projects that had the Google or Facebook format on input.

 [ Read more ](https://www.mergado.com/blog/new-google-facebook-format-specifications)