1. [ Home ](https://www.mergado.com/)
2. [ Integrations ](https://www.mergado.com/integrations)
3. **Idealo CSV**
# Idealo
[Idealo](https://partner.idealo.com/de/verkaufen-mit-idealo?mtm_campaign=partner&mtm_source=mergado&mtm_medium=affiliate&mtm_content=system) is **the number one** comparison shopping site on the **German** e‑commerce market. It was founded in **2000** and is currently successfully operating in several other European countries. More than **50,000 partner e‑shops** advertise a total of around **500 million products** on this comparison shopping site. The site is visited by **76 million** customers per month.
## Idealo’s supported integrations
Idealo CSV
## How does Mergado help you advertise on idealo?
- [Mergado](https://app.mergado.com/) is a no-code **product data editing tool** that allows you to set up **bulk** and **automated** advertising for a number of major product comparison sites, including idealo.
- In Mergado, you can **easily convert** your current feed to the idealo format you need for a functional connection to that commodity comparator.
- We offer [Feed Audit](http://audit.mergado.com/) for all domains and automatically **match items** with the correct commodity **categories**.
- Advertise only what brings you profit. Our [selections](https://www.youtube.com/watch?v=pDjUNyKac88&ab_channel=MERGADO) will help with **hiding unstocked products or out-of-season goods**.
### Application for more powerful advertising on idealo
- Is your e‑shop running on an open-source [e‑shop platform](https://www.mergado.cz/moduly-pro-shopsystemy)? Connect it conveniently with Mergado using [Mergado Pack](https://pack.mergado.cz/).
- **Translate your feed** into any language. You can do it in bulk and easily with our [Mergado Translate](https://store.mergado.com/detail/ordelogytranslate/) app.
- Easily edit the **images** that are central to your merchandise in the [Feed Image Editor](https://store.mergado.com/detail/feedimageeditor/#about) app.
### Where can you advertise with idealo?
idealo operates in a total of **6 European countries**. In addition to the largest Germany, you can also advertise through idealo in Austria, Great Britain, Spain, France and Italy.
🇩🇪 [idealo.de](https://www.idealo.de/)🇬🇧 [idealo.co.uk](https://www.idealo.co.uk/)🇫🇷 [idealo.fr](https://www.idealo.fr/)🇦🇹 [idealo.at](https://www.idealo.at/)🇪🇸 [idealo.es](https://www.idealo.es/)🇮🇹 [idealo.at](https://www.idealo.at/)
## How to advertise on idealo
1
**HOW TO START ADVERTISING ON IDEALO**
In order to browse the products idealo offers, you need to have a **German-localized e‑shop**, ideally on a **German domain**. In the information on the website, you must not miss the obligatory **Impressum** tab, which contains basic information about the company. This is also a prerequisite for successful registration of an e‑shop on idealo. Registration is easily done via the online form: .
On idealo you can only advertise well comparable goods for which there are competing offers. If you offer original or very local products on your shop, then you probably won’t even get on this comparison site.
2
**WHAT FEED FORMATS IDEALO ACCEPTS**
Idealo accepts **CSV, TXT** and **XML** formats. All information regarding the feed **specification** for idealo can be found at:
3
**HOW TO SEND A PRODUCT FEED TO IDEALO**
Files can be saved to a URL address. You can find this address in your shopsystem or from your feed supplier. Alternatively, the feed can be hosted on FTP or Webserver (HTTP/HTTPS). Idealo downloads the product feed usually every 30 minutes.
4
**IS IT POSSIBLE TO SEND PRODUCT DATA TO IDEAL VIA API?**
Yes, it is possible to connect to idealo via **API** in addition to the feed. The documentation to connect is here: [https://import.idealo.com/docs](https://import.idealo.com/docs/)
## Expert articles about advertising on idealo
[  ](https://www.mergado.com/blog/successful-sale-on-idealo)
[eCommerce tips](https://www.mergado.com/category/ecommerce-tips)
3. 2. 2026
### [How to Sell Successfully on idealo](https://www.mergado.com/blog/successful-sale-on-idealo)
If you’re considering expanding abroad or looking for a new source of high-quality performance, **idealo** should definitely be on your radar. It is one of the **largest and most popular price comparison and shopping platforms in Europe** and operates across several key markets, specifically Germany, the United Kingdom, France, Italy, Spain, and Austria.
[ Read more ](https://www.mergado.com/blog/successful-sale-on-idealo)
[  ](https://www.mergado.com/blog/sustainability-german-ecommerce)
[Expansion with Mergado](https://www.mergado.com/category/expansion-with-mergado)
20. 1. 2021
### [Score in the German e‑commerce market with sustainability](https://www.mergado.com/blog/sustainability-german-ecommerce)
The sustainability topic is of **growing interest** to German customers from year to year. It is currently the third most pivotal condition in Germany when choosing goods. We have prepared an article, in which you will learn how to **make your business more sustainable and engage more German customers** with that.
[ Read more ](https://www.mergado.com/blog/sustainability-german-ecommerce)
[  ](https://www.mergado.com/berlin-expo-19)
25. 2. 2019
### [The Berlin Expo brought inspiration to our team](https://www.mergado.com/berlin-expo-19)
At the sound of the alarm just before 2 am I wonder if it was worth it to go to bed at all. Imagining the trip that awaits us, it probably was not such a bad idea. Me and my colleagues are on our way to Berlin, Germany, where the E‑commerce Berlin Expo takes place.
[ Read more ](https://www.mergado.com/berlin-expo-19)