1. [ Home ](https://www.mergado.com/) 2. [ Integrations ](https://www.mergado.com/integrations) 3. **Kaufland Marketplace — product** # Kaufland Marketplace [Kaufland Global Marketplace ](https://www.kaufland.de/seller-signup/en/)belongs to the *Schwarz Group* and is **one of the fastest-growing online marketplaces** in Germany. In 2023, the Kaufland marketplace expanded to the Slovak ([Kaufland.sk](https://www.kaufland.sk/)) and Czech ([Kaufland.cz](https://www.kaufland.cz/)) markets. Today, it operates in a **total of seven European countries**. On the German platform [Kaufland.de](https://www.kaufland.de/), you can find more than 45 million products across 6,400+ categories, offered by over 13,000 sellers. The platform reaches around **139 million potential online customers**. ![Kaufland global marketplace logo](https://www.mergado.com/sites/default/files/perm/svg/kgm_logo_svg.svg) ## Kaufland’s supported integrations Kaufland Marketplace - inventoryKaufland Marketplace - product ![integrace mergado a kaufland - pruhledne pozadi](https://www.mergado.com/sites/default/files/perm/image/new_channel_template-37.png) ## How can Mergado help you with advertising on Kaufland Global Marketplace? Mergado is a feed marketing tool with which you can set up advertising **in bulk** and **automatically** for many large comparison engines, including Kaufland Global Marketplace. - Mergado offers **full support** for the *Kaufland Global Marketplaces* format and integration via API through [Mergado Marketplaces](https://store.mergado.com/detail/ordelogyproducts/#about). - **For all domains**, we offer [Feed Audit](https://audit.mergado.com/) and **whisper category tree automatically**. - Is your online store running on some [open-source e‑commerce platform](https://www.mergado.com/modules-for-ecommerce-platforms)? **Connect it comfortably with MERGADO** using the [MERGADO Pack](https://pack.mergado.com). - You can **bulk edit images** that are pivotal for advertising on Kaufland.de in the [Feed Image Editor](http://store.mergado.com/detail/feedimageeditor/) app. - The [MERGADO Translate](https://store.mergado.com/detail/ordelogytranslate/#about) app can handle you **translation** of the feed. Nothing will stop you from advertising in new markets then. ## How to advertise on Kaufland Global Marketplace? 1 **WHO CAN ADVERTISE ON KAUFLAND MARKETPLACE** Thanks to the expansion of Kaufland.de into other European markets (Czech, Slovak, Polish, Austrian, French, and Italian), **a single registration is enough to advertise across all seven marketplaces**. If you go for advertising on German Kaufland.de, you must have **German customer support** (at least in writing), and their online store must be **translated into German**. The same applies to the Czech and Slovak markets. Only goods with valid **EAN codes** can be sold here. - More information can be found directly on the [Kaufland website](https://www.kauflandglobalmarketplace.com/en/seller-registration/). - [Seller University](https://www.kaufland.de/seller-university/cz/) guides them through the entire registration process, setting up the store, and processing orders. It provides tips on how to increase sales. 2 **IS IT POSSIBLE TO SELL USED GOODS?** Yes, used goods can also be sold on Kaufland. The state of the item needs to be defined in the condition/​Zustand element. It takes values 100 (new), 200 (used — like new), 300 (used — very good), 400 (used — good) and 500 (used — acceptable). The customer is informed about the status of the goods in the “Status” section under the “Add to Cart” icon. 3 **WHAT IS THE FEED SPECIFICATION FOR KAUFLAND MARKETPLACE** To advertise on the Kaufland Global Marketplace, two separate feeds are required — a product feed and an inventory feed. - (product feed) - (inventory feed) - Download **a sample CSV feed** here: [https://sellerapi.kaufland.com/productdata\_example.csv](https://sellerapi.kaufland.com/productdata_example.csv) - Download a **sample XML feed** here: [https://drive.google.com/file/d/1\_LomBAdNk-9fMuxeBnAnKoySfZ3UaAJm/view](https://drive.google.com/file/d/1_LomBAdNk-9fMuxeBnAnKoySfZ3UaAJm/view) 4 **JAKÉ FORMÁTY FEEDU KAUFLAND MARKETPLACE PŘIJÍMÁ** Kaufland Global Marketplace **accepts** the [CSV](https://www.mergado.cz/tema/csv) and [XML ](https://www.kaufland.de/i/seller-university/en/listing/offers/)format. 5 **HOW TO SEND PRODUCT FEED TO KAUFLAND** The product and inventory feed can be uploaded in two ways: - Manual import by uploading a **CSV** file - Automatic import by uploading the CSV feed **URL** 6 IS IT POSSIBLE TO SEND PRODUCT DATA VIA API? **Yes**, in addition to the feed, it is possible to connect to Kaufland via API through our [Mergado Marketplaces](https://store.mergado.com/detail/ordelogyproducts/#about) extension. ## Articles about Kaufland Marketplace [ ![novy_zakon](https://www.mergado.com/sites/default/files/perm/image/new-nahledovky_na_blog-1200_x_628_px-1_1.png) ](https://www.mergado.com/blog/bfsg-european-accessibility-act) [eCommerce tips](https://www.mergado.com/category/ecommerce-tips) 27. 3. 2025 ### [More regulation in e‑commerce: what is EAA and what does it mean for your online business?](https://www.mergado.com/blog/bfsg-european-accessibility-act) In just a few months, on **28 June 2025**, another law affecting the operation of online stores and online sales will come into force. This is the “**European accessibility act**” and it aims to make digital services and products accessible to people with disabilities. In this article, you will find out what it means for online retailers. [ Read more ](https://www.mergado.com/blog/bfsg-european-accessibility-act) [ ![gpsr kaufland allegro](https://www.mergado.com/sites/default/files/perm/image/gpsr_allegro_kaufland.png) ](https://www.mergado.com/blog/gpsr-allegro-kaufland) [Extensions](https://www.mergado.com/category/apps-bidding-image-marketing-and-more) 6. 3. 2025 ### [GPSR on Allegro and Kaufland](https://www.mergado.com/blog/gpsr-allegro-kaufland) Are you lost in the changes of implementing GPSR on the Allegro and Kaufland Global Marketplace platforms? The General Product Safety Regulation **came into force on 13 December 2024**, so we’ve created a clear guide to help you set everything up yourself so that your online store provides the newly required information. [ Read more ](https://www.mergado.com/blog/gpsr-allegro-kaufland) [ ![kaufland selling guide cover mergado marketplaces](https://www.mergado.com/sites/default/files/perm/image/kaufland_selling_guide_cover.png) ](https://www.mergado.com/blog/kaufland-upload-products) [eCommerce News](https://www.mergado.com/category/ecommerce-news) 27. 6. 2024 ### [How to create campaign and upload products to Kaufland marketplace](https://www.mergado.com/blog/kaufland-upload-products) Are you going to **advertise your products** on the *Kaufland marketplace*? We have a step-by-step **guide on how to upload your products** to Kaufland and create your **first campaign**. [ Read more ](https://www.mergado.com/blog/kaufland-upload-products)