1. [ Home ](https://www.mergado.com/) 2. **Mergado case studies** # **How is Mergado *used by*** e‑commerce experts We work with several marketing agencies and freelancers who share expert tips with our readers on the various topics of e‑commerce advertising. Here you can read tutorials and tips on how to fix problems or improve the performance of your online business. ![](https://www.mergado.com/sites/default/files/perm/svg/skoleniinfografika.svg) ## Use cases *you might be interested in* [ ![](https://www.mergado.com/sites/default/files/perm/image/uawc_cs_en.jpg) ](https://www.mergado.com/blog/feed-optimization-for-meta-ads) [Case Studies](https://www.mergado.com/category/case-studies) 5. 2. 2026 ### [How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend](https://www.mergado.com/blog/feed-optimization-for-meta-ads) This case study was prepared by **UAWC**, a performance marketing agency specializing in data-driven advertising strategies. It is based on a real eCommerce project in which **Mergado** was used to audit, restructure, and optimize the product feed as part of a broader setup for Meta Ads. [ Read more ](https://www.mergado.com/blog/feed-optimization-for-meta-ads) [ ![](https://www.mergado.com/sites/default/files/perm/image/effectix_jabkolevne_casestudy_en.jpg) ](https://www.mergado.com/blog/visuals-for-meta-campaigns) [Case Studies](https://www.mergado.com/category/case-studies) 20. 1. 2026 ### [The Real Impact of Visual Product Image Optimization on Meta Campaign Performance](https://www.mergado.com/blog/visuals-for-meta-campaigns) Almost everyone knows that on Meta, creative is one of the most important aspects of advertising. Companies experiment with new formats, memes, reactions to current trends, clickbait banners, and even controversial videos. It could be said that creativity in ads on this platform comes in all colors.Despite this, there is one important and for e‑commerce almost indispensable ad format that is rarely worked with visually: **dynamic product ads**. [ Read more ](https://www.mergado.com/blog/visuals-for-meta-campaigns) [ ![](https://www.mergado.com/sites/default/files/perm/image/shoptet-shopify-prevod-en.jpg) ](https://www.mergado.com/blog/how-we-migrated-e-shop-shoptet-shopify-mergado-complete-migration-without-data-loss) [Case Studies](https://www.mergado.com/category/case-studies) 22. 10. 2025 ### [How We Migrated an E‑Shop from Shoptet to Shopify with Mergado: A Complete Migration Without Data Loss](https://www.mergado.com/blog/how-we-migrated-e-shop-shoptet-shopify-mergado-complete-migration-without-data-loss) Migrating an e‑commerce store between platforms is no simple task. In this case study, we will show how we used Mergado to fully migrate the e‑shop **dykka.com** from Shoptet to Shopify – including products, categories, customers, reviews, and content. You will learn about the tools and methods we used, the challenges we faced, and how we ensured a 100% successful data import. [ Read more ](https://www.mergado.com/blog/how-we-migrated-e-shop-shoptet-shopify-mergado-complete-migration-without-data-loss) [ ![](https://www.mergado.com/sites/default/files/perm/image/mergado-nahledovky_na_blog-landscape-1200_x_628_px-3.png) ](https://www.mergado.com/blog/how-to-segmentation) [Case Studies](https://www.mergado.com/category/case-studies) 2. 6. 2025 ### [Want to get more out of your product campaigns? Start with segmentation](https://www.mergado.com/blog/how-to-segmentation) One strategy for the whole catalogue? That’s not enough anymore. If you want to get the most out of your PPC campaigns (Google, Meta, Price Comparators), you need to differentiate what you’re selling and how each product is performing. Some may do well on Google, others on Facebook — and if you bet the same approach on everything, you’re just pouring money into the average. And it’s not going to make you much money. [ Read more ](https://www.mergado.com/blog/how-to-segmentation) [ ![](https://www.mergado.com/sites/default/files/perm/image/stock-availability-mergado.png) ](https://www.mergado.com/blog/various-suppliers-stock-availability) [Case Studies](https://www.mergado.com/category/case-studies) 1. 8. 2023 ### [Modify feed to display stock availability of different suppliers](https://www.mergado.com/blog/various-suppliers-stock-availability) Many online stores want to **combine** their **own stock** with stock in **external suppliers’ warehouses**. If you have goods in your own stock, you always want to show that there are products in stock for immediate dispatch. But showing the customer real-time information about your suppliers’ stock, and changing the availability and delivery date accordingly, **is not something most retailers can set up**. [ Read more ](https://www.mergado.com/blog/various-suppliers-stock-availability) [ ![](https://www.mergado.com/sites/default/files/perm/image/woocommerce-google-shopping-imperial-media_0.png) ](https://www.mergado.com/blog/case-study-woocommerce-optimization) [Case Studies](https://www.mergado.com/category/case-studies) 28. 6. 2023 ### [Creation and optimization of Google Shopping feed for your online store on WooCommerce ](https://www.mergado.com/blog/case-study-woocommerce-optimization) In the ImperialMedia advertising and digital agency, we have been creating online stores and follow-up marketing for several years. One of the effective ways of promotion is **advertising products on Google Shopping**. However, in order to advertise products on this channel, we need to create a **properly structured XML feed** with as much detailed product information as possible. [ Read more ](https://www.mergado.com/blog/case-study-woocommerce-optimization) [ ![](https://www.mergado.com/sites/default/files/perm/image/mergado-for-agencies.png) ](https://www.mergado.com/blog/ptagroup-mergado-use) [Case Studies](https://www.mergado.com/category/case-studies) 24. 3. 2023 ### [Where does MERGADO make life easier for agencies? Take inspiration from ptagroup](https://www.mergado.com/blog/ptagroup-mergado-use) Slovakian agency ptagroup has created a series of articles showcasing **five practical ways that most often work with MERGADO**. Wondering how to make your analytics, bidding, pricing, and other regular marketing activities easier? Read how ptagroup **makes it easier** to work with MERGADO. [ Read more ](https://www.mergado.com/blog/ptagroup-mergado-use) [ ![Case study: Footshop entering the Romanian market with MERGADO](https://www.mergado.com/sites/default/files/field/image/footshop-expansion.png) ](https://www.mergado.com/blog/footshop-expansion-romania) [Case Studies](https://www.mergado.com/category/case-studies) 13. 2. 2023 ### [Case study: Footshop entering the Romanian market with MERGADO](https://www.mergado.com/blog/footshop-expansion-romania) Prague-based marketing agency Unikum manages the accounts of the branded footwear online store Footshop in MERGADO. What is **their strategy** for expanding to a new market and how does MERGADO help them? [ Read more ](https://www.mergado.com/blog/footshop-expansion-romania) [ ![7 most common mistakes in FAVI feed and how to avoid them](https://www.mergado.com/sites/default/files/field/image/favi-feed-mistakes.png) ](https://www.mergado.com/blog/favi-most-common-mistakes) [Case Studies](https://www.mergado.com/category/case-studies) 31. 1. 2023 ### [7 most common mistakes in FAVI feed and how to avoid them](https://www.mergado.com/blog/favi-most-common-mistakes) Like any other comparison site, FAVI has **criteria** that you should follow if you want to advertise on this site. That’s why, in collaboration with its professionals, we’ve put together an article to **help you solve** the top 7 most common problems on FAVI using MERGADO. [ Read more ](https://www.mergado.com/blog/favi-most-common-mistakes) [ ![Automated B2B campaigns at Google Ads](https://www.mergado.com/sites/default/files/field/image/b2b-google-ads.png) ](https://www.mergado.com/blog/case-study-b2b-campaigns) [Case Studies](https://www.mergado.com/category/case-studies) 13. 12. 2022 ### [Automated B2B campaigns at Google Ads](https://www.mergado.com/blog/case-study-b2b-campaigns) Automatization is currently a hot topic and it’s an absolute must, too. Especially within Google Ads, as the platform itself suggests the automatization via its smart bidding campaigns. Most of the manuals and methods are written for e‑shop purposes. Although we may optimize the campaigns via **automated processes in** **B2B marketing**, too. [ Read more ](https://www.mergado.com/blog/case-study-b2b-campaigns)