1. [ Home ](/) 2. **Mergado Skills** # ***Mergado* Skills** Mergado MCP lets your AI agent into Mergado. **Mergado Skills teach it how to work in the editor.** Turn your AI agent into a product data expert who knows every trick our specialists use. It spots errors you’d miss and fine-tunes your feed for Google, Heureka and Meta so it sells more. **Better results in a fraction of the time.** [ Try Mergado Skills ](https://github.com/mergado/mergado-skills) ![](https://www.mergado.com/sites/default/files/perm/image/skills_grafika_lp_en.png) ![](https://www.mergado.com/sites/default/files/perm/svg/award.svg) ### Expert-level work Your agent works on your feed just like a seasoned expert would. ![](https://www.mergado.com/sites/default/files/perm/svg/stop-watch.svg) ### Done in minutes A complete feed audit or optimization that would otherwise take you a whole afternoon. ![](https://www.mergado.com/sites/default/files/perm/svg/comment-dots.svg) ### No Mergado expertise needed Just describe the problem in your own words. You don’t need to know rules, queries or regular expressions. Your agent handles them for you. ![](https://www.mergado.com/sites/default/files/perm/svg/circle-check.svg) ### Nothing changes without you Your agent first shows you what it found and what it suggests. It only makes changes once you approve them. ![](https://www.mergado.com/sites/default/files/perm/svg/chart-line.svg) ### Comparable results Every report follows the same structure, so you can easily track how your feed improves over time. ## What are *Mergado Skills*? Connected through [Mergado MCP](https://www.mergado.com/mergado-mcp), your AI agent gets access to everything it needs in Mergado. **Mergado Skills** add the experience of people who work with feeds every day. **Your agent knows not only how to do things, but above all what to do and why.** Each skill is a carefully designed **workflow for a specific situation**, whether it’s a project audit, feed optimization for Heureka, or a regular backup that always gives you something to fall back on. Skills make sure your agent **knows where to look first, what to watch out for and which solution to offer**. Your everyday AI assistant becomes **a product data specialist**. ## Same agent, better results - Connect your AI agent to Mergado through Mergado MCP. - Add free skills and turn it into a product data specialist. - Your agent figures out which skill to use on its own. [ Get Mergado Skills ](https://github.com/mergado/mergado-skills) ## What *skills can do* for you? ### Mergado Assistant The most versatile **skill for everyday feed work**. Describe the problem in your own words, like “Google rejected my products” or “colors are missing from my feed”, and the assistant suggests a specific solution in Mergado. It first reviews your project, then explains clearly what’s going on, and only **makes changes once you approve them**. ### Project Audit Even a feed that looks fine at first glance can **hide errors that cost you money**. Think of a product with a purchase price higher than its selling price, a winter sale running in the middle of summer, or a forgotten rule that contradicts another one. The Project Audit **reviews your entire Mergado setup, including extensions** such as Pricing Fox, Bidding Fox and Feed Image Editor, and clearly shows you what needs fixing. It **doesn’t change anything on its own**. You decide what to fix, so you can run it anytime without worry. ### AI Visibility Audit Shoppers are increasingly asking AI assistants such as ChatGPT, Gemini, Claude and Perplexity about products. This audit shows **how well your online store is prepared to be found, cited and recommended by AI**. It checks your website as well as your data in Mergado, Google Merchant Center and Search Console, and tells you where to start for the biggest impact. ### Shoptet Feed Doctor This skill **helps with feeds for Shoptet, for example when you import products from a supplier**. It checks the feed, clearly explains what the confusing Shoptet validator messages mean, and suggests fixes. It also handles product variants that fall apart during import and merges standalone items into variants. ### Google Shopping Feedu Optimization A technically correct feed isn’t necessarily a high-performing one. The skill **reviews nine areas that determine campaign success**: segmentation with custom labels, categories, feed cleanliness, title and description quality, GTIN identifiers, variants, images, shipping and performance segmentation. For each finding, it explains the impact and, once you approve, **sets up the necessary rules in Mergado**. ### Heureka Feed Optimization This skill works on the same principle as the one for Google, but it’s **tailored to Heureka**. It focuses on what matters most there: **accurate product matching, cost-per-click settings, delivery, variants, and extra details such as gifts or extended warranties** that boost the chance of a purchase. ### Meta Feed Optimization This skill thoroughly **reviews your product catalog for Facebook and Instagram**. It keeps an eye on product **segmentation, variants, stock availability and image format**, because what works on Google often doesn’t sell on Meta. It also flags errors that could stop your dynamic ads from working at all. ### Automatic Project Backup It regularly **backs up your entire project setup**: rules, queries, variables and custom elements. Just choose once **where and how often to back up, and everything runs on its own from then on**. If something ever goes wrong after a bigger change, you’ll always have the last working version of your setup at hand. ### Campaign Backup Seasonal sales come back every year, and with them the question of how you actually set things up last time. **Once a campaign ends, the skill saves its rules along with your notes on what worked and what you’d do differently next time.** So when the next season comes around, you’re not starting from scratch. ### Product Attribute Enrichment Attributes like color, material or size are often missing from the feed, even though they’re stated right in the product title or description. With this skill, your **AI agent finds the missing values in the text and fills in the attributes across your entire catalog in bulk**. If a value can’t be determined reliably, it leaves the field empty rather than guess. ## How does it *work*? 1. **Connect Mergado to your AI agent.** Through [Mergado MCP](https://www.mergado.com/mergado-mcp), in just a few clicks, no coding required. 2. **Add Mergado Skills.** You’ll find them on [GitHub](https://github.com/mergado/mergado-skills) and in [Context7](https://context7.com/mergado/mergado-skills). 3. **Tell your AI agent what you need.** For example: “Google Merchant Center keeps rejecting my products. Find out why and suggest how to fix it.” Your agent picks the right skill, reviews your project and proposes a solution. 4. **Approve it and you’re done.** Nothing changes without your approval. Once you approve the proposal, your agent sets up the rules in Mergado, and they keep working automatically from then on. ## Same agent, better results - Connect your AI agent to Mergado through Mergado MCP. - Add free skills and turn it into a product data specialist. - Your agent figures out which skill to use on its own. [ Get Mergado Skills ](https://github.com/mergado/mergado-skills) ### See how it works in practice Iveta Dudová from uLab and Jiří Guňka from Bidding Fox show how they use Mergado MCP and ready-made skills in their daily work. You’ll see how to fix your feed based on Google Merchant Center diagnostics, map categories for thousands of products, or move data from titles to attributes and back, all with a single sentence. Even when you don’t know what the final rule should look like.