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2. [ Mergado Blog ](https://www.mergado.com/blog)
3. **MergadoFest 19 set out on the road to the future of e‑commerce**
# **MergadoFest 19 set out on the road to the future of e‑commerce**
[  Lukáš Horák ](https://www.mergado.com/blog/lukas-horak)
25. 9. 2019
3 minutes read
We will not be able to fully transfer the atmosphere of **MergadoFest 2019** to these lines. Even so, we will try to get you as close as we can. Yes, we can’t be completely objective. But we still want to say that it was **a perfect day full of new information, networking, and mutual inspiration, for which we thank everyone involved**.
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1. —
We will not be able to fully transfer the atmosphere of MergadoFest 2019 to these lines. Even so, we will try to get you as close as we can. Yes, we can’t be completely objective. But we still want to say that it was **a perfect day full of new information, networking, and mutual inspiration, for which we thank everyone involved**.
## E‑shopper’s life is not only business but also fun
The morning registration opened the third MergadoFest edition. The neighboring **Mersey** **Club** hosted six lectures during the day. The introduction itself was taken care of by no one else but our general manager, **Michal** **Janík**. He reviewed Mergado’s last year and showed where our service is going soon. After breakfast, the participants split into workshop rooms, which hosted **dozens** **of** **speakers** throughout the day. For one day, our office space has turned into a proper e‑commerce event venue. The morning cycle of presentations, with pleasantly relaxing breaks and a joint lunch, went smoothly into an afternoon program in all the lecture rooms.
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/mfest25.jpg)
[Bidding Fox](https://www.bidding-fox.cz/) was represented by the speaker **Jirka** **Guňka**, who introduced the principle of bidding strategies and image marketing at four different workshops. Bidding Fox’s **Dominika** **Postavová** and **Martin** **Hrnčíř** demonstrated the potential of the competition report and its advantages for each Bidding Fox user.
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/mfest21.jpg)
### Automation is a topic of the present day
At MergadoFest, we talked about many important topics that are currently being dealt with many brands and agencies working in e‑commerce space. One of the main topics was automation, that is starting to be important in the e‑shop environment.
**Václav** **Trunec** from [Samba.ai](http://www.samba.ai/) spoke at the conference on automation. In his presentation, he summed up some important insights about the upcoming period when data feeds will begin to be pushed into the background. **Adam** **Funiok** from the [Proficio](https://proficio.cz/) agency spoke about **automatic** **bidding**, which brings both advantages and disadvantages. In his lecture, he provided many interesting tips according to which marketers and e‑shoppers should choose the right bidding tool.
**David** **Cikánek** from [Expando](https://cz.expan.do/) explained the pitfalls of sales on **Amazon**. **Katka** **Nejedlá** from Zboží.cz introduced participants to the requirements of a quality feed for advertising through [Zboží.cz](https://www.zbozi.cz/). How to work with reports on [Heureka](https://www.heureka.cz/) was shown by **Michal** **Buzek**.
[  ](https://www.mergado.com/sites/default/files/perm/paragraph-image/mfest7.jpg)
### To know is a must
Bidding Fox Stage belonged to workshops by **Peter** **Gyure** from [Unikum](https://unikum.cz/) agency and our Polish market specialist **Anna** **Grzelczak**. Petr took a lecture on **DSA** segmentation using Mergado. Anna had a workshop on marketing strategies for expansion abroad. Evelin Kiss from [ui42 digital](https://www.ui42.sk/) agency offered some practical tips for evaluating campaigns on comparison engines.
MergadoFest’s visitors were also inspired by [BESTETO](https://www.besteto.cz/)’s **Vladimír** **Trevisan** who focused on [Google Analytics](https://analytics.google.com/analytics/web/provision/?authuser=0#/provision), and **Patrik** **Němec** who showed how to optimize performance campaigns with Mergado. The home team on behalf of **Luděk** **Volejník** and **Michal** **Janík** came with regular expression themes, our latest news — macros in Mergado, and improvements from **Bidding Fox Elements**.
All the topics were heavily debated, the mood changed to an informal, and a busy day ended with an afterparty. So far, we have got many positive feedbacks, and we firmly believe that we have been able to entice our colleagues for the next year.
We would like to thank the speakers for their engaging presentations, the participants for the original atmosphere, and everyone who helped us prepare the event that made sense. Thanks and see you next year at MergadoFest!
### **You could be also interested in:**
[ 
### What should a proper client context look like for performance specialists?
](https://www.mergado.com/blog/master-prompt-eshopy-b2c)
[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
[  ](https://www.mergado.com/blog/lukas-horak)### [ Lukáš Horák ](https://www.mergado.com/blog/lukas-horak)
Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.
## What you *might be interested in next*
[ 
### What should a proper client context look like for performance specialists?
](https://www.mergado.com/blog/master-prompt-eshopy-b2c)
[ 
### How Feed Optimization Unlocked Meta Ads Performance without Increasing Ad Spend
](https://www.mergado.com/blog/feed-optimization-for-meta-ads)
[ 
### How to Sell Successfully on idealo
](https://www.mergado.com/blog/successful-sale-on-idealo)
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