How Mergado is used by e‑commerce experts

In the ImperialMedia advertising and digital agency, we have been creating online stores and follow-up marketing for several years. One of the effective ways of promotion is advertising products on Google Shopping. However, in order to advertise products on this channel, we need to create a properly structured XML feed with as much detailed product information as possible.

Prague-based marketing agency Unikum manages the accounts of the branded footwear online store Footshop in MERGADO. What is their strategy for expanding to a new market and how does MERGADO help them?

Automatization is currently a hot topic and it’s an absolute must, too. Especially within Google Ads, as the platform itself suggests the automatization via its smart bidding campaigns. Most of the manuals and methods are written for e‑shop purposes. Although we may optimize the campaigns via automated processes in B2B marketing, too.

Google Shopping is one of the most widely used product feed formats in Mergado. In partnership with Proficio, a Google Certified Partner, we’ve described the seven most common issues you may encounter at the Google Merchant Diagnostic Center.

Do you use Dropbox to store your shop data? Save time searching for instructions on how to manage the import of feed into Mergado. We have prepared a simple procedure which help you to set up file sharing correctly. Let’s get to it.