PPC stands for Pay Per Click. It is an online advertising tool where an advertiser does not pay for every ad impression, but only when someone clicks on it. An important parameter in evaluating a PPC system is CPC (cost-per-click), which significantly affects whether a contextual ad for a given keyword appears and in what position.

Articles on using PPC advertising:

Get the most out of post-Christmas sales

Do not pay attention to sales only until Christmas. More and more people buy goods during post-Christmas discounts time. Prepare thoroughly for sales during this period. If you make your post-Christmas strategies smartly, they will bring additional profit to your e-shop.