Zboží.cz is the second most used shopping engine in the Czech Republic. It was founded in 2007 by the search engine Seznam.cz. At present, it facilitates online shopping through an extensive section of discounts, instructions, video reviews, user reviews, or the offer of a broad accessory portfolio in the product profile. In 2020, the Seznam search got extensions of product information from Zboží.cz. Using that, shoppers have the best possible information on the online store offer in the shortest possible time.

How can Mergado help you with advertising on Zboží.cz?

Mergado is a feed marketing tool that allows you to set up advertising in bulk and automatically for a number of comparison shopping sites, including Zboží.cz.

  • Mergado supports Zboží.cz formats.
  • We offer a feed audit for Zboží.cz domain and automatically suggest categories from the Zboží.cz category tree.
  • Do you use or want to use some ecommerce platform for advertising on Zboží.cz? Connect it conveniently with Mergado using the Mergado Pack.
  • Don't forget to use the Bidding Fox application - with its help you can automatically set prices per click, so-called bidding.
  • Automate pricing on the online store and get rid of the need to manually revalue products with the Pricing Fox application.
  • You can bulk-edit images that are key to Zboží.cz in the Feed Image Editor app.



How to advertise on Zboží.cz?

Any retailer whose online store offers suitable products. Both paid and unpaid modes of advertising are available. At Zboží.cz, you pay the moment someone clicks on a product and is transferred to your online store. The cost-per-click varies depending on the category of the product and the device from which customers click through to your store.

All information regarding the feed specification for Zboží.cz can be found at: https://napoveda.zbozi.cz/xml-feed/specifikace/

The data source is a traditional XML feed.

The files should be saved at the URL.

Learn more about Zboží.cz from our blog:

Get the most out of Czech e-commerce. It offers a progressive environment and many opportunities

The online market in the Czech Republic has recently grown significantly. The pandemic partially slowed it down last year. But the local e-commerce still attracts more and more retailers from the Czech Republic and abroad. Do you want to be a part of this fruitful scene?