1. [ Home ](https://www.mergado.com/) 2. [ Mergado Academy ](https://www.mergado.com/webinars) 3. **How to Prepare Your Product Feed for the AI-first world** # How to Prepare Your **Product Feed** for the ***AI-first *world**** AI is changing e‑commerce. Join Mergado & Smartsupp to prep your product data for the AI-first era. You will learn how to properly structure a product feed so that AI chatbots and assistants can view, filter, and recommend products from your catalog — enabling customers to enjoy a more personalized shopping experience and helping you boost your e‑shop sales. [ Sign up ](#registration) ![AI First webinar speakers](https://www.mergado.com/sites/default/files/perm/image/hlavy-skoleni-4.png) ### Category Product Feeds ### Date 31. 7. 2025 14:00 ### Length 1 hour ### Price Free ### Trainer Radim Zhoř ### You will learn in this webinar: - Why structured product data is essential for AI-powered tools - How chatbots and shopping assistants use product feeds - What makes a feed “AI-ready” and how to identify gaps - Best practices for optimizing feeds using Mergado - Real-life examples from the integration with Mira AI ### Who is this webinar for? This webinar is for e‑commerce specialists, marketers, and online retailers who want to make their product feeds work smarter in the age of AI. ## Free registration ![](https://www.mergado.com/sites/default/files/perm/image/nikola-round-yellow.png) ## Nikola Kozuljevič Nikola is a seasoned B2B marketer with a great affinity for technology and understanding its impact on businesses. At the moment, he leads marketing at [Smartsupp](https://www.smartsupp.com/), where they help businesses develop better relationships and engagement with their clients with live chat, chatbots, AI, and multichannel solutions. ![](https://www.mergado.com/sites/default/files/perm/image/radim_0.png) ## Radim Zhoř - He has several years of experience in e‑commerce. - He works as a Business Development Specialist at Mergado, where he helps to market the Mergado product management tool.