Lukáš Horák

Lukáš takes care of most of the Czech and English communication in Mergado. Through blogs, e‑mail, and social networks, he regularly supplies readers with e‑commerce news and news and tips from Mergado. In his time off, he enjoys simple things like badminton, digging the hidden gems of the 80’s, and seafood served with red wine.

google shopping feed
eCommerce tips
15. 11. 2024
3 minutes read

Beyond average: Ultimate guide on how to tune your Google Shopping feed 

In this article, we’ll explain in 3 minutes why a quality feed is essential to success on Google Shopping and how it helps sellers stay one step ahead of the competition.
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watermark removal fie
Apps for bidding, image marketing and more
21. 9. 2023
2 minutes read

Revolution in watermark removal. In Feed Image Editor, you can do it with AI

Do you also face rejection of watermarked images by advertising systems when advertising product ads? Then we have good news for you. The Feed Image Editor app helps you remove them from product photos in bulk and automatically.
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eCommerce News
22. 8. 2023
2 minutes read

Enjoy 50% discount on GLAMI credit

Advertising fashion on the specialized comparison site GLAMI is practically a necessity today. Are you not yet using its possibilities? MERGADO Editor will help you prepare your product data and in cooperation with GLAMI offers a discount voucher.
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Case Studies
28. 6. 2023
13 minutes read

Creation and optimization of Google Shopping feed for your online store on WooCommerce 

In the ImperialMedia advertising and digital agency, we have been creating online stores and follow-up marketing for several years. One of the effective ways of promotion is advertising products on Google Shopping. However, in order to advertise products on this channel, we need to create a properly structured XML feed with as much detailed product information as possible.
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Apps for bidding, image marketing and more
22. 6. 2023
3 minutes read

Feed Image Editor’s AI features outperform the competition on the Kaufland Global Marketplace

By advertising within the Kaufland Global Marketplace network, you can easily reach clients from the German, Czech and Slovak online markets. Today we have a useful tip for you on how to fulfil product image requests for the Kaufland Global Marketplace in an automated way.
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Mergado News
15. 6. 2023
3 minutes read

Set up feed updates according to your needs with new regeneration scheduler in Mergado

Need to set up product data updates at the times you need it most for your project? Until now, MERGADO Editor has done this automatically as part of feed regeneration.
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Mergado News
12. 6. 2023
2 minutes read

Migrating projects to MERGADO 2: See when to expect it and get ready to use the new version

With MERGADO 2, you can make advertising on hundreds of advertising platforms even more precise. We’ve made many both big and small changes to make your existing work faster and easier. We’ll gradually launch automatic conversion for all projects over the summer of 2023.
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Apps for bidding, image marketing and more
7. 6. 2023
2 minutes read

Scraping Camel profitably automates SEO and PPC ad creation and thoroughly analyzes your website

Get useful information from the web in an automated way with Scraping Camel and simplify the creation of PPC or SEO ads, as well as other work. By simply creating elements yourself, you can set up what data you want to collect without having to work with a developer.
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Apps for bidding, image marketing and more
17. 5. 2023
2 minutes read

No more manual PPC ads for Google Ads and Sklik. Save time with PPC Wolf

The days of the manual setup of PPC campaigns are over. Start automating them with PPC Wolf. Create classic search ads for Google Ads and Sklik.
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How to use Mergado
27. 4. 2023
2 minutes read

Refine your Favi advertising. With MERGADO you can easily get dimensions of goods into parameters

Do you sell furniture through the specialized Favi comparison engine? MERGADO will help you speed up many tasks you used to do manually. Today we’ll show you 2 practical procedures for working with the feed — how to divide dimensions by height, width and depth and how to get them from description to parameters.
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