In order to be able to undertake the test and be Mergado certified, agencies need to undergo a training course. It is designated toadvanced Mergado users, SEO consultants, PPC advertising managers and other experts in marketing agencies.
The training course will include:
- Czech comparison shopping engines: Zbozi.cz, Heureka, Google Shopping – how their advertising works, what are the differences and technical aspects of advertising.
- Slovak comparison shopping engines: Heureka, NajNakup.sk, Pricemania.sk
- Other comparison shopping engines where paid advertising is relevant.
- Paid advertising management on Zbozi.cz, Heureka
- Examples of advertising rentability comparison between traditional PPC campaign (Sklik, Adwords), catalogues (Firmy.cz), SEO and other online store promotion possibilities.
- First steps with Mergado platform.
- Examples of comparison shopping engine advertising implementation into a day life of a marketing agency.