Online store developers

Do you find it time-consuming to always keep up with changes in XML specifications of Google, Facebook and dozens of other advertising platforms? Do you want to enable your clients to use comparison shopping engines and product advertising campaigns in dozens of countries?

Use Mergado Product XML. You teach your ecommerce platform to support our Mergado XML format and Mergado will provide conversion into dozens of advertising platforms. On top of that users can use advanced analytics or different apps from Mergado store.

Documents for online store developers

• Specification of the Mergado Product XML (v1.10) for online stores (the latest version: 1.10, older versions: 1.9, 1.8, 1.7, 1.6, 1.5, 1.4, 1.3, 1.2, 1.1). Similar to regular XML for Heureka or Zbozi.cz, only with few more elements. It guarantees maximum data convertibility for all supported advertising platform formats. It contains product information.
• Specification of the Mergado Analytic XML for online stores. It contains analytic information, mainly about purchase price further used by Mergado Analytics. It is used as a supplement to Mergado Product XML or Heureka XML.
• Specification of Mergado Category XML for online stores. It contains information about categories (not products) and enables you to create automated campaigns for PPC advertising (Sklik, Adwords).

Ecommerce solutions supporting Mergado Product XML:

Does your online store solution support Mergado Product XML?

We will be happy to add you to the list of supported online store solutions. If you have any questions regarding the implementation or anything else, don’t hesitate to contact us:

✉ mergado@mergado.com
☎ +420 608 44 00 67