One Mergado Product XML feed for many advertising systems
Are you tired of watching the constant changes in XML specifications of dozens of advertising systems for dozens of countries? Teach your shopsystem to support Mergado XML format and Mergado will ensure simple conversion to dozens of advertising systems.
Documents for online store developers
- Specification of the Mergado Product XML (v1.11) for online stores (the latest version: 1.11, older versions: 1.10, 1.9, 1.8, 1.7, 1.6, 1.5, 1.4, 1.3, 1.2, 1.1). Similar to regular XML for Heureka or Zbozi.cz, only with few more elements. It guarantees maximum data convertibility for all supported advertising platform formats. It contains product information.
- Specification of the Mergado Analytic XML for online stores. It contains analytic information, mainly about purchase price further used by Mergado Analytics. It is used as a supplement to Mergado Product XML or Heureka XML.
- Specification of Mergado Category XML for online stores. It contains information about categories (not products) and enables you to create automated campaigns for PPC advertising (Sklik, Adwords).
Does your e‑commerce solution support Mergado Product XML?
We will be happy to add you to our list of supported online store solutions. If you have questions about implementation or have already completed your implementation, please feel free to contact us to be added.
