One strategy for the whole catalogue? That’s not enough anymore. If you want to get the most out of your PPC campaigns (Google, Meta, Price Comparators), you need to differentiate what you’re selling and how each product is performing. Some may do well on Google, others on Facebook — and if you bet the same approach on everything, you’re just pouring money into the average. And it’s not going to make you much money.

In just a few months, on 28 June 2025, another law affecting the operation of online stores and online sales will come into force. This is the “European accessibility act” and it aims to make digital services and products accessible to people with disabilities. In this article, you will find out what it means for online retailers. 

Are you lost in the changes of implementing GPSR on the Allegro and Kaufland Global Marketplace platforms? The General Product Safety Regulation came into force on 13 December 2024, so we’ve created a clear guide to help you set everything up yourself so that your online store provides the newly required information.

How can you prevent your customers from defecting to your competitors if they don’t find what they are looking for? Now you can easily find similar products in the AI tools section of Feed Image Editor. Place them on your product cards and increase the chance of completing the purchase and the user experience.

Expand your business into new markets with one of the fastest growing marketplaces in Central Europe. Take advantage of the potential of Pepita’s platform, which gives you access to millions of new customers. You can easily connect your online store with it using Mergado. You can manage your advertising automatically.