Mergado Blog

Only recently, Google has introduced some changes in the Google Images referral URLs. Thanks to these changes Google Images data are now showing in Google Analytics as a separate data source. This gives you a valuable source of information to help you better understand the traffic coming to your website.

09.10.2018
DSA campaigns: target the right audience in Google with Mergado

Dynamic search ads, or DSA, are automatic campaigns in Google Ads (former Google AdWords). With DSA you can target users that are interested in the type of products that you or your clients sell. Today we will look at the advantages of DSA and how Mergado can help you optimize DSA campaigns.

 

06.09.2018
3 tips to make your life (and managing your product campaigns) easier

Our goal in Mergado is to make complicated tasks as simple as possible. Creating rules is the most typical area where simplicity can help users achieve the same results with marginal efforts. And simplicity will be our topic today.

21.08.2018
How to advertise on ShopAlike

Interview with Daniela Zreláková, Visual Meta
Recently we have visited Berlin to meet Daniela Zreláková from Visual Meta. This German company runs a well-known comparison shopping service Ladenzeile in Germany and Austria, as well as even more international comparison service ShopAlike. The purpose of the interview was to give you an overview on why and how to advertise on ShopAlike.

02.08.2018
July news in Mergado

Summer is all around us but we are not taking a vacation from making Mergado even better for you. Here is a load of fresh news from Mergado.

20.07.2018
How to advertise on Zbozi.cz from abroad

How about expanding your eCommerce business to Czechia? International expansion is the #1 topic for eCommerce businesses. Globalization and internet enable online stores to offer and deliver their products abroad without much trouble. But having the correct information is crucial when deciding to expand anywhere.

10.07.2018
Google to replace Adwords with Google Ads

Google has finally confirmed a major rebranding in a push to “enhance the user and advertiser experience”, as the Google CEO Sundar Pichai announced earlier. The rebranding will affect the company’s biggest source of income - ads.

27.06.2018

How to create and link Merchants, Adwords and Analytics accounts

This is the second article of the Complete Google Shopping Guide series. Today let’s look at how to set up the Merchant Center, Adwords, and Analytics accounts and link them together.

20.06.2018
The complete guide to Google Shopping

Google Shopping is one of the must-have channels for e-commerce companies. Getting your product feed to Google Merchant Center is one thing, but not letting your campaign burn your budget can prove to be tricky. This series offers a complete guide to get it right.

13.06.2018
mergado_the_world_at_your_feet

New supported channels are waiting for you. This year only, we have added 38 new channels and 7 new countries so you can now reach all 6 continents with Mergado. Let's have a look.

30.05.2018