Why comparison shopping engines?
A comparison shopping engine is a platform with high conversion, which users target when they intend to buy. Their conversion is therefore much higher than for example with standard PPC advertising. Moreover, with Mergado you can manage your advertising on comparison shopping engines without interventions in the store’s administration.
Advertising on comparison engines is convenient for most online stores and products. Only when selling unique products consider carefully if such advertising can pay off.
What is Mergado?
Mergado is a tool for feed correction. It works online, you don’t need to install anything. With Mergado you can manage your advertising from anywhere and with unlimited number of users.
How can Mergado help you:
- Optimize costs of advertising on comparison shopping services - e.g. set up a CPC bid based on the product price,
- Pair products by changing a product name or a category, adding missing information etc.,
- Hide in bulk those products that are sold out, duplicate or with zero price,
- Easily add optional elements,
- Fix various errors,
- Make temporary edits in the feed, e.g. temporarily extend a product name with additional text like “free delivery” or “gift”, seasonally change CPC bid etc.
First steps in Mergado
We prepared a step-by-step guide to help you get started in Mergado and learn how to manage your product campaigns on comparison shopping services.
Make sure you fill out all the fields correctly. All the required information are important for Mergado to work properly and for you to receive invoices with correct billing details and in a correct mailbox.
Then choose the desired billing period (step 3). You can change this anytime in the future depending on your or your client’s needs.
After submitting you will receive a confirmation email to complete your registration.
When you log in you can create your first export and start managing your product campaigns.
It is important to say that creating an account is free and can be canceled anytime. You pay only after creating one or more exports. This is also when the 30-day free trial starts. The actual tariff depends on the total number of items in all your exports combined (see pricing for more information).
To be able to start optimizing your advertising first you need to create an export. Log in to your account and click Create export on the top right (image 3).
On the next page provide a URL address of your source XML feed (image 4). Mergado will regularly (every 4-8 hours) access this file to check for any updates in the feed (new products, price changes etc.). Click Continue and wait until Mergado processes the file (time depends on the number of items in the feed, usually few seconds).
When finished click Continue again to get to additional settings (image 5). You can choose which export format you want to create (choose from the list on the right - output format). To finish click Continue.
Now you have created an export and you get to an export overview page. Here all your exports for different channels are listed. Note that from one source XML file you can create an unlimited number of output exports. Just repeat the above procedure.
You can now proceed to edit the export feed by clicking the export name. Once you have finished editing and optimizing your product data, you want to copy and paste the URL address of the optimized output feed into a respective channel (e.g. facebook, google shopping, glami etc.). To find the URL address of the output XML, go to the Summary page of export and scroll down to the bottom of the Summary page. There you can find both the source XML feed address as well as the output feed address (image 6). You can copy the link of the output feed and paste where needed.
XML Audit is a tool that loads a data XML file with product information from your online store and on this file runs a series of test. A link to audit results is then sent to your email so you can have a nice overview of the major errors of your product feed. You can use this report to optimize your product campaign on comparison shopping services.
Plus, it’s totally free. You can run the audit as many times as you want!
To run an audit, go to Main Menu on Mergado Homepage and click XML Audit (Image 6). Alternatively, you can go directly to audit.mergado.com.
This leads you to a new audit page (image 7), where you can provide a URL address of your XML file (step 1) and an email address, where a link to your audit results will be sent (step 2). Finally, check that you agree to the terms and conditions and click Run audit (step 3).
Once the audit is finished, you will receive an email with the above-mentioned link. The report will present you all found errors sorted by their significance (image 8). First are the most serious issues colored in red. These errors would prevent your feed from being accepted by the respective comparison shopping service. Less serious warnings are colored in yellow. These would not cause your feed to be declined, but they would significantly impact your advertising. And colored in green are just recommendations to improve your feed to get even better results from your campaign.
On the Products page, you can see two columns (image 9). On the left (nu.1) are data coming into Mergado (from your input feed), on the right (nu.2) are data coming out of Mergado (in an output feed).
By clicking a product title you get to the product details which you can manually edit. You can edit any element of the product - name, description, price… Just choose an element that you want to edit, uncheck the “no change” box and type the desired value in the middle field and click Save changes (a rule is automatically created). However for changes to be applied, you need to go to the Rules page and on the top right click Apply rules.
On the products page, you are also able to filter products based on different conditions and create queries. This is really useful when you want to edit a large number of products at once. So first you create a query of e.g. products cheaper than 10 EUR, save this query and then use rules to edit these products (see below for more information about Rules).
(image 12) Choose an element (step 1) and a condition (step 2) based on which you want to filter your products. Mergado will try to offer you suggestions of possible values based on the actual values of the element that you chose in step 1. Below you can select if you search in input or output data (step 3).
This is a basic and most common way to work with a large number of products in bulk. For the more advanced users, the “contains regular expression” condition allows to define a more specific query (image 13).
Those of you that master regular expressions can switch to advanced interface to make a query (image 14). Here you can combine several conditions and elements together to really define a precise query.
Example: You want to filter products that cost more than 20 EUR, is listed in a category containing “sandals” and is made by Nike. This would be the regular expression:
PRICE_VAT > "20" AND CATEGORYTEXT ~ "sandals" AND MANUFACTURER = "Nike"
Remember to always save your query to be able to edit the filtered products (e.g. hide them, overwrite the text in the elements, define availability etc.).
In Mergado, rules allow applying bulk changes to products. They can be applied either to all products in your feed, or to a saved query of products. This allows you to first filter those products that you wish to edit, then create a rule and apply it to that product query.
How to create a rule
Rules can be created on the Rules page by clicking Create rule on the top right (image 15).
On the New rule page (image 16), first name your new rule (step 1), choose a query which you want the rule to be applied to (step 2), choose a desired rule type (step 3), choose which element (attribute) will be changed by the rule (step 4), and enter a new value for that element (step 5). The value can be either a static text (i.e. the given element in all products of the selected query will have the same value) or a variable value (e.g. a value from a different element). To do that, type the “%” sign and Mergado will offer you a list of available elements. To finish, click Create (step 6)
Important! To confirm and implement the changes, you need to click Apply rules (image 17).
So now you have your changes implemented in the output feed. They will reflect in your product campaign after an automatic synchronization with a respective comparison shopping service. However, you are able to force an immediate synchronization manually. Just go to export Settings and click Regenerate export (image 18).
Mergado apps expand the possibilities and reach of Mergado itself. With their help, you can easily manage bidding or edit product images in your campaigns. All apps can be found in Mergado store. A link to Mergado Store can be found in the main menu when you log in to your Mergado account (image 19).
The link navigates you to Mergado Store page with a list of available apps and their basic information (image 20).
You can click on any app to see a more detailed description (image 21). Here you can learn what the app can do, it’s price and trial period etc. To activate it, use the green “Manage app” button, or the “Activation & administration” link in the app menu.
On the app administration page, you can choose for which export you want to activate the app. To activate, mark the checkbox on the right and click Save changes below (image 22).
Now to start working with the app, go to your export Summary page. Here you can see the activated app icon below the main menu as well as mini info-box in the active apps section (image 23).
Clicking any of the above links will navigate you to the actual app page, where you can start working with the app (image 24).
If you need help with anything feel free to contact us at firstname.lastname@example.org.
Using an agency
If you don’t have time or will to study to be able to use Mergado by yourself, you can approach one of our certified agencies. Their specialists work with Mergado every day and can turn their experience into your time and cost savings.
Run a free XML audit
With the help of our XML audit you can uncover the basic formal errors of the 13 most common feed formats. Audit is for free and without any engagement. Most of the found errors can be fixed with Mergado. To be able to run an audit you just need a URL address of your XML feed.
Read through our Help and FAQ
In the FAQ section you can find the most common issues our users usually run into when starting with Mergado.
Or use the Mergado guide and help section to learn step by step all of the Mergado functions.
Reading through paragraphs doesn’t really work for you? Visit our Youtube channel and find our instruction video series.
Some users like to discuss their issues. If that’s your case you can make use of Mergado forum. There are certified specialists ready to help you with your issues.