XML feed

An XML feed is a data file with information about the products you sell. It contains their name, description, price, delivery date, category, where the goods belong, and many more. That helps to distinguish your goods from other items. With XML, you also assign items to the product categories. Mergado works with XML feeds and allows bulk edits to suit your offer to each comparison engine.

XML feed editing options can also be extended by using Mergado apps.

Articles on working with XML feed:

Create a master feed and eliminate the need to edit each export separately

In Mergado, you manage advertising on comparison engines by creating exports in which you edit data. If you have multiple exports and make some changes repeatedly in each export, you can make the process more efficient by creating a master feed. Let's show you how to set it up.

15.04.2020
Use Mergado as a data feed editor

Did you know that with Mergado you can edit not only feeds for comparison engines but also do general modifications of XML and CSV feeds, which you then use for importing into the online store or for wholesale partners? Let's see what Mergado can do as a data feed editor.

31.03.2020
Audit in Mergado from A to Z

Discover even the smallest XML feed errors with the audit and fix the problematic parts that slow down your advertising. Whether you have tried this check or you are about to, this little guide will provide you with all the important information about the audit.

10.03.2020
The latest Mergado release will make you even more productive

This year's first release includes a big feature pack. Our developers have prepared many new supported formats, improved rules, and tweaks, such as export duplicating. If you're wondering how we're moving Mergado's performance further, read this article.

18.02.2020
With the new Mergado Pack feature, you handle more complex export generation

In the last article, we introduced cron service - a new feature in Mergado Pack, which is useful for every store that works with an XML feed. Today we will focus on another innovation - the gradual generation of exports. Learn why it's worth using this functionality.

17.12.2019
Understand customer behavior in detail using Samba.ai

Want to create functional cross-channel marketing campaigns for your store but don't know where to start? Do the length of testing, the cost of work and other obstacles deter you from developing such strategies? Take advantage of Samba.ai.

03.12.2019
New features in Mergado accelerate advertising management

Our development team has prepared another batch of improvements and changes that accelerate Mergado processes and improve some of the applications. See what news will help you manage your advertising.

10.04.2019
Custom format - new feature

We implemented a brand new feature into Mergado called Custom format. In other words, a universal or user feed. It allows you to load any XML or CSV feed to Mergado and then edit and work with it.

02.05.2018
Get started with Mergado vol. 3

In this final episode of the "Get started with Mergado" series, learn how to make bulk edits of your XML feed with Mergado or how to activate apps in Mergado Store.

26.02.2018
12 most common XML feed errors and how to correct them

As Christmas is approaching quickly, this week is the last chance to remove any flaws in your product feed. We selected 12 most common product feed errors and provide you with a guide to correct them. In the part 1 and 2 of this series we covered errors in elements like EAN, MANUFACTURER, CATEGORYTEXT, DELIVERY_DATE or PRODUCT and now we continue.

13.12.2017