XML feed

An XML feed is a data file with information about the products you sell. It contains their name, description, price, delivery date, category, where the goods belong, and many more. That helps to distinguish your goods from other items. With XML, you also assign items to the product categories. Mergado works with XML feeds and allows bulk edits to suit your offer to each comparison engine.

XML feed editing options can also be extended by using Mergado apps.

Articles on working with XML feed:

Learn how to work with the Find and Replace rule. It speeds up your work in the feed

Set up advertising as you need by using a handy tool for editing text in an XML feed. With the Find and Replace rule, you can replace, remove, or fix bugs on products across the entire feed. Let's show you how to use the rule and set it up for your online store.

20.10.2020
Get the feed to Mergado without any problems

Our support often helps to manage problems with uploading feeds to Mergado. What if the system displays an error or the input URL doesn't work? In this article, we will tell you the reasons why this is happening and show you an effective solutions.

25.06.2020
Automatic data backup saves you a lot of concerns

Feed backups often help shop owners and marketers when they need to track the status of a date or time. Mergado does not make such advances for individual exports. However, you can set them up using external services that work automatically and back up your feed for free.

17.06.2020
Get your online store to the international market with ShopAlike

If you have decided to conquer foreign markets and you want to know what to focus on, get to know the opportunities for expansion with ShopAlike. Together with its specialist Miroslava Birešová, we have created a guide with the conditions that you must meet, and tips on how to master this setting with Mergado.

16.06.2020
Create a master feed and eliminate the need to edit each export separately

In Mergado, you manage advertising on comparison engines by creating exports in which you edit data. If you have multiple exports and make some changes repeatedly in each export, you can make the process more efficient by creating a master feed. Let's show you how to set it up.

15.04.2020
Use Mergado as a data feed editor

Did you know that with Mergado you can edit not only feeds for comparison engines but also do general modifications of XML and CSV feeds, which you then use for importing into the online store or for wholesale partners? Let's see what Mergado can do as a data feed editor.

31.03.2020
Audit in Mergado from A to Z

Discover even the smallest XML feed errors with the audit and fix the problematic parts that slow down your advertising. Whether you have tried this check or you are about to, this little guide will provide you with all the important information about the audit.

10.03.2020
The latest Mergado release will make you even more productive

This year's first release includes a big feature pack. Our developers have prepared many new supported formats, improved rules, and tweaks, such as export duplicating. If you're wondering how we're moving Mergado's performance further, read this article.

18.02.2020
With the new Mergado Pack feature, you handle more complex export generation

In the last article, we introduced cron service - a new feature in Mergado Pack, which is useful for every store that works with an XML feed. Today we will focus on another innovation - the gradual generation of exports. Learn why it's worth using this functionality.

17.12.2019
Understand customer behavior in detail using Samba.ai

Want to create functional cross-channel marketing campaigns for your store but don't know where to start? Do the length of testing, the cost of work and other obstacles deter you from developing such strategies? Take advantage of Samba.ai.

03.12.2019