Bidding, or setting cost-per-click, is a key part of advertising on comparison engines and PPC advertising. It usually works with cost per click (CPC) tags such as MAX_CPC, MAX_CPC_SEARCH, and more. For bidding, it is also possible to use automated apps that set and monitor the price of bidding according to the set criteria. Mergado Store offers Bidding Fox and Weekday Bidding Booster.

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Segment your feed effectively

If you learn how to segment your feed correctly, you'll get a way to easily manage your advertising on comparison engines. By using the feed distribution, you can discover which type of goods is profitable for you and to what parts it is good to sort the feed. Here are the instructions on how to set up effective segmentation in Mergado.