Kaufland Marketplace

Kaufland Global Marketplace belongs to the Schwarz Gruppe and is one of the fastest-growing online marketplaces in Germany. Kaufland.de offers more than 25 million products in 5,000+ categories. In February 2023, Kaufland’s online marketplace also entered Slovakia (Kaufland.sk) and a month later also the Czech market (Kaufland.cz). They are sold by over 8,000 sellers. The platform records 32 million visits per month.

How can Mergado help you with advertising on Kaufland Global Marketplace?

Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many large comparison engines, including Kaufland Global Marketplace.

  • MERGADO offers complete support for the Kaufland Global Marketplace.
  • For all domains, we offer Feed Audit and whisper category tree automatically.
  • Is your online store running on some open-source e‑commerce platform? Connect it comfortably with MERGADO using the MERGADO Pack.
  • You can bulk edit images that are pivotal for advertising on Kaufland.de in the Feed Image Editor app.
  • The MERGADO Translate app can handle you translation of the feed. Nothing will stop you from advertising in new markets then.

How to advertise on Kaufland Global Marketplace? 

1

WHO CAN ADVERTISE ON KAUFLAND MARKETPLACE

Thanks to Kaufland.de’s expansion into the Slovak and Czech markets, only one registration is required to advertise on all three marketplaces. If you go for advertising on German Kaufland.de, you must have German customer support (at least in writing), and their online store must be translated into German. The same applies to the Czech and Slovak markets. Only goods with valid EAN codes can be sold here.

  • More information can be found directly on the Kaufland website.
  • Seller University guides them through the entire registration process, setting up the store, and processing orders. It provides tips on how to increase sales.
2

IS IT POSSIBLE TO SELL USED GOODS?

Yes, used goods can also be sold on Kaufland. The state of the item needs to be defined in the condition/​Zustand element. It takes values 100 (new), 200 (used — like new), 300 (used — very good), 400 (used — good) and 500 (used — acceptable).

The customer is informed about the status of the goods in the “Status” section under the “Add to Cart” icon.

3

WHAT IS THE FEED SPECIFICATION FOR KAUFLAND MARKETPLACE

To advertise on the Kaufland Global Marketplace, two separate feeds are required — a product feed and an inventory feed.

4

JAKÉ FORMÁTY FEEDU KAUFLAND MARKETPLACE PŘIJÍMÁ

Kaufland Global Marketplace accepts the CSV and XML format.

5

HOW TO SEND PRODUCT FEED TO KAUFLAND

The product and inventory feed can be uploaded in two ways:

  • Manual import by uploading a CSV file
  • Automatic import by uploading the CSV feed URL
6

IS IT POSSIBLE TO SEND PRODUCT DATA VIA API?

Yes, it is possible to connect to Kaufland via API in addition to the feed. Documentation on how to connect is here: https://sellerapi.kaufland.com/ 

Articles about Kaufland Marketplace

Advertise on the fastest growing marketplace in Germany - Kaufland.de
28. 7. 2021

Advertise on the fastest growing marketplace in Germany — Kaufland.de

In April 2021, the Real.de online marketplace became Kaufland.de. Another giant with 32 million monthly visits joined the group of German Internet marketplaces. In the current release, we have added the Kaufland.de format to Mergado, with which you can join more than seven thousand sellers on this platform.
Read more