Eastern Europe has been less affected by COVID-19 than its western part. As a result, many large and small retailers have focused more on online sales. According to the Arvato agency, many of the Polish retailers more often focus on omnichannel sales, of which advertising on social networks has become a large part.
In the first half of 2020, sales in Hungarian e-commerce increased by a third compared to last year. The COVID-19 situation has helped increase opportunities in running online stores. But as the number of stores grows, so does the number of competitors. Do you wonder how to attract more customers? Contactless shipping and payments are currently a sure bet.
Should you want to concur Polish e-commerce, be present at the Allegro. Its position on the local market is strong that the biggest hypermarket chains like Carrefour use their services to grow their reach.
Gemius has published an annual report on Polish e-commerce, which is the main source of data on the functioning of e-commerce in Poland. Find out where the local market is going and adapt your online store to current trends. We have a brief overview for you.
Large e-commerce players must respond flexibly to the situation caused by the spread of COVID-19. It helps to create usefulservices, which can attract new customers. The PolishDHL has recently started to support safer ways of delivering orders.
The world of e-commerce has had to adapt to many changes during the pandemic. New solutions for Polish e-commerce services and their users have brought several trends. To create the most successful strategies, you need to know these trends and work with them. Read this article and respond to changes in Polish e-commerce promptly.
Polish e-commerce is Europe's fastest-growing online market. Like other ones, the Polish market is affected by the situation during the COVID-19 pandemic. Keep track of what's going on. It makes it easier to target your advertising properly and reach more customers during challenging times.
The situation around SARS-CoV-2 is difficult. But this does not mean that your online store should not work effectively. However, there are a few steps you need to take to make sure your advertising will work correctly. Let us describe what the steps are.
Expansion to the foreign markets is recently one of the most discussed topics in e-commerce. Are you also serious about entering other markets? Get to know eMAG – the largest Romanian marketplace that will help you to reach Bulgarian, Hungarian, and Polish customers.