eCommerce tips

Tips and tricks for your online store that will help you stand out in the world of eCommerce. 

eCommerce tips
19. 8. 2026
10 minutes read

OpenAI Ads Is Heading to Europe: Be Among the First to Try It

Since February 2026, OpenAI has been testing paid ads directly within ChatGPT conversations, gradually adding tools, formats, and features that resemble established advertising platforms such as Google Ads or Meta Ads — just in a completely different environment. OpenAI has now announced that it will expand OpenAI Ads to 31 European countries next week. That’s one more reason to find out right now how OpenAI Ads actually works.
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eCommerce tips
19. 2. 2026
14 minutes read

What should a proper client context look like for performance specialists?

Central source of truth for AI copywriters and marketers. This prompt ensures consistent, strategically accurate, and conversion-focused communication across all channels.
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eCommerce tips
3. 2. 2026
5 minutes read

How to Sell Successfully on idealo

If you’re considering expanding abroad or looking for a new source of high-quality performance, idealo should definitely be on your radar. It is one of the largest and most popular price comparison and shopping platforms in Europe and operates across several key markets, specifically Germany, the United Kingdom, France, Italy, Spain, and Austria.
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eCommerce tips
15. 1. 2026
3 minutes read

How to Boost Banner Performance Without Increasing Your Budget: 6 Practical Tips

Want a higher CTR and stronger brand recall without pouring more money into ad platforms? Focus on feed optimization and visual communication. Here’s how to do it.
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eCommerce tips
15. 1. 2026
4 minutes read

10 Tips for Surviving Among Wolves (Hyper-Competitive E‑commerce)

Starting with dynamic pricing in a segment where every crown counts? Forget the idea that the goal is to be the cheapest. The goal is to profit.Here’s a distilled list of the most important things you need to know so you don’t burn through your margin right at the start.
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eCommerce tips
15. 1. 2026
2 minutes read

Boost Ad Performance Without Increasing Budget: 6 Tips to Maximize Your Product Data

Looking to cut CPA and boost conversions, but stuck with a fixed budget? You don’t need to pour more money into ads. The secret to better performance often hides in the assets you already possess – your product data. Ad platforms love consistency and will reward high-quality feeds with cheaper clicks. Here are 6 practical steps to clean, enrich, and automate your data so your campaigns generate more revenue without spending an extra dime.
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eCommerce tips
1. 10. 2025
6 minutes read

ChatGPT Shopping: The Future Is Already Here

ChatGPT is no longer just answering questions, it’s becoming a new sales channel. With product search powered by feeds and Instant Checkout enabled by ACP integrations, shoppers can go from discovery to purchase without ever leaving the chat. Mergado already supports the official ChatGPT feed format, giving retailers a fast path into this new channel.
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malfini blog EN
eCommerce tips
10. 9. 2025
6 minutes read

How to import data from Malfini to your e‑shop

If you want to add Malfini to your list of suppliers, we have a simple guide on how to get their products into your online store without unnecessary hassle. We’ll show you how to do it using the Mergado Editor  – and we’ll cover the three most popular platforms: Shoptet, WooCommerce, and Shopify.
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pmax cover blog en
eCommerce tips
26. 8. 2025
8 minutes read

Do you want successful PMax campaigns? The key lies in data and proper preparation

One campaign, all channels. That’s how Performance Max (PMax) works — a modern type of campaign in Google Ads that relies on automation and machine learning. But for this smart machine to deliver results, it needs quality input.In this article, we’ll take a look at how PMax works and how to feed it so that it rewards you with truly solid performance.
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eCommerce tips
27. 5. 2025
2 minutes read

Mergado + Shopify: create free feeds for 650+ channels

Do you use Shopify and want to export products to price comparison sites, marketplaces or affiliate networks? We have good news for you — Mergado now connects directly to Shopify. With the new add-on, you can create a free feed for any of our 650+ advertising channels.
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