If you’re considering expanding abroad or looking for a new source of high-quality performance, idealo should definitely be on your radar. It is one of the largest and most popular price comparison and shopping platforms in Europe and operates across several key markets, specifically Germany, the United Kingdom, France, Italy, Spain, and Austria.
Want a higher CTR and stronger brand recall without pouring more money into ad platforms? Focus on feed optimization and visual communication. Here’s how to do it.
Starting with dynamic pricing in a segment where every crown counts? Forget the idea that the goal is to be the cheapest. The goal is to profit.Here’s a distilled list of the most important things you need to know so you don’t burn through your margin right at the start.
Looking to cut CPA and boost conversions, but stuck with a fixed budget? You don’t need to pour more money into ads. The secret to better performance often hides in the assets you already possess – your product data. Ad platforms love consistency and will reward high-quality feeds with cheaper clicks. Here are 6 practical steps to clean, enrich, and automate your data so your campaigns generate more revenue without spending an extra dime.
ChatGPT is no longer just answering questions, it’s becoming a new sales channel. With product search powered by feeds and Instant Checkout enabled by ACP integrations, shoppers can go from discovery to purchase without ever leaving the chat. Mergado already supports the official ChatGPT feed format, giving retailers a fast path into this new channel.
If you want to add Malfini to your list of suppliers, we have a simple guide on how to get their products into your online store without unnecessary hassle. We’ll show you how to do it using the Mergado Editor – and we’ll cover the three most popular platforms: Shoptet, WooCommerce, and Shopify.
One campaign, all channels. That’s how Performance Max (PMax) works — a modern type of campaign in Google Ads that relies on automation and machine learning. But for this smart machine to deliver results, it needs quality input.In this article, we’ll take a look at how PMax works and how to feed it so that it rewards you with truly solid performance.
Do you use Shopify and want to export products to price comparison sites, marketplaces or affiliate networks? We have good news for you — Mergado now connects directly to Shopify. With the new add-on, you can create a free feed for any of our 650+ advertising channels.
In just a few months, on 28 June 2025, another law affecting the operation of online stores and online sales will come into force. This is the “European accessibility act” and it aims to make digital services and products accessible to people with disabilities. In this article, you will find out what it means for online retailers.
In this article, we’ll explain in 3 minutes why a quality feed is essential to success on Google Shopping and how it helps sellers stay one step ahead of the competition.
