Starting with dynamic pricing in a segment where every crown counts? Forget the idea that the goal is to be the cheapest. The goal is to profit.
Here’s a distilled list of the most important things you need to know so you don’t burn through your margin right at the start.
Dynamic pricing isn’t just about lowering prices. If you’re the cheapest on Heureka by CZK 50, you’re giving up profit for no reason.
This is the simplest way to boost margin. If your data shows the cheapest competitors are out of stock, raise your price immediately.
Never let an automation run wild without a minimum selling price.
Don’t try to keep high margins on everything. In a truly competitive market, that doesn’t work.
The human brain reads from left to right. CZK 1,999 simply feels much better than CZK 2,000.
Using one strategy across your entire online store is a fast track to trouble.
Keep an eye on Auction Insights / overlap rate in Google Ads. If giants like Temu, Allegro, or Alza are crushing you in auctions – and you can’t compete on price or service – pull back.
A better purchase price gives you more room to maneuver with automated pricing. Don’t settle for last year’s contract terms.
Your automation is only as smart as the data you feed it.
With premium brands and true love brands, you don’t have to compete only by discounting.
Performance marketing + copy marketing + Balkan e‑commerce = Vito. In Mergado, he takes the role of consultant for the CEE region with a focus on the Balkans. His greatest life success is a personal meeting with Andjela Veštica for a coffee.
