What is Biano

Biano is a specialized comparison engine in the Housing category, which currently operates in the Czech Republic, Slovakia, Hungary, Romania, the Netherlands, and Brazil. In addition to offering furniture, accessories, and decorations, it provides advice and tips in the form of a gallery of realizations by interior designers and architects, together with the opportunity to buy selected products.

How can Mergado help you with advertising on Biano?

Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many comparison engines, including Biano.

  • Mergado offers complete support for 6 Biano formats.
  • We offer a Feed audit.
  • Do you use or want to use some e-commerce platforms for advertising on Biano? Connect them conveniently with Mergado using the Mergado Pack.
  • You can bulk edit images that are pivotal for comparison engines in the Feed Image Editor app.
  • Automate pricing on your store and eliminate the need to manually revalue goods with the Pricing Fox application.

How to advertise on Biano? 

Any store which offers suitable goods can. At Biano, you pay for a click from the comparison engine to your online store. The cost-per-click varies on the category you sell in and the device from which customers click through to your store.

Biano does not have its feed specification. It accepts any feed specification of other comparison engines, e. g. Google product feed,,, Árukereső.hu.

The data source is traditional XML imports. They can be in the format of e. g. Google product feed,,, Árukereső.hu.

The file should be saved at the URL from which Biano will download it.

Articles on advertising with Biano:

Mergado Pack for WooCommerce will now help you collect reviews for Biano Star

Many users are skeptical to buy furniture online. When they can't see it for themselves, reviews from other customers often help them choose. Such a function was introduced in 2021 by Biano.

Biano introduces a new Biano Star feature. It increases your sales with reviews

Reviews are an essential part of the decision-making process. In addition to providing feedback to online stores, they also help build their credibility. That's why Biano came with the additional Biano Star feature.

Implement Biano Pixel and Button with Mergado Pack and Google Tag Manager

Do you want to customize the product display on the Biano based on customer preferences? You can do this with the Biano Pixel remarketing service and the similarity of the Biano Button function. You can only achieve the desired results by proper implementation.

Reach new customers at Biano using the Visual Search functionality

Shopping engine Biano has officially introduced a new website design. As part of it, it provided e-shops and users with the possibility of using the Visual Search functionality. This innovation uses artificial intelligence to analyze images of selected goods and offer similar or identical products.

Biano introduces clearer statistics and improved conversion optimization

Comparison engine Biano recently introduced the Biano pixel service. But this is not the only feature to attract new customers. To be more successful in the furniture and decoration industry, Biano gives you new tools.

Target the right customer with the new Biano pixel

The housing oriented comparison engine Biano comes with a useful tool for its Romanian, Czech, and Slovakian markets. Biano pixel allows stores to customize product display based on customer preferences. See how you get it for your store.