eCommerce News

E‑commerce is a modern and growing industry. Stay up-to-date with the latest news, events, and changes on the Czech as well as international e‑market.

How to streamline Google Shopping campaigns using custom_label

Are you familiar with all the options that Google Shopping offers? Manage your advertising campaigns even more effectively — with the custom_label element, you can sort the assortment, for example, according to the seasonality of the goods.

| 2 minutes read

Comparison Engines: How to avoid the most common mistakes when setting up campaigns

Advertising on comparison engines is pivotal for online stores, both rookies and those looking for new customers. When setting up advertising, you have to avoid frequently recurring errors. We have prepared several tips tailored for Google Shopping, GLAMI, or Heureka.

| 4 minutes read

Biano introduces a new Biano Star feature. It increases your sales with reviews

Reviews are an essential part of the decision-making process. In addition to providing feedback to online stores, they also help build their credibility. That’s why Biano came with the additional Biano Star feature.

| 2 minutes read

Save the date: March 22nd and 23rd, 2021 — idealo Days in Italy & Spain

After the great success of the idealo Days 2020 in Italy, idealo will repeat this event this year again by investing even more money in marketing activities and involving more customers.

| 1 minute read

eCommerce News, eCommerce tips

Pull off sales of fashion and furniture in 2021. With the news from specialized comparison engines

Do you wonder how to increase online fashion and furniture sales this year? As part of the Fashion (Re)search project, the GLAMI comparison engine has published an overview of fashion in e‑commerce for 2020.

| 3 minutes read

Prepare campaigns for the Christmas season with the FAVI checklist

The specialized shopping engine FAVI has issued a checklist containing tips and advice for major online store operations for the pre-Christmas season. Dig through it and prepare your advertisement for the biggest e‑commerce period of the year. The use of Mergado automates many of these tasks, so you will know that your settings are flawless.

| 3 minutes read

Customize Google and Facebook formats to their current specifications

Google and Facebook have added new elements to their specifications in recent months without any notification. As a result, in Mergado, these elements were not automatically hidden in projects that had the Google or Facebook format on input.

| 2 minutes read

Enter the global market with the Kelkoo Group search engine

Are you considering advertising on the Kelkoo Group search engine? The European pioneer among product comparison sites will bring products of your online store closer to shoppers in 26 countries around the world. Advertise your products on Kelkoo.

| 2 minutes read

Reach new customers at Biano using the Visual Search functionality

Shopping engine Biano has officially introduced a new website design. As part of it, it provided e‑shops and users with the possibility of using the Visual Search functionality. This innovation uses artificial intelligence to analyze images of selected goods and offer similar or identical products.

| 2 minutes read

Get your online store to the international market with ShopAlike

If you have decided to conquer foreign markets and you want to know what to focus on, get to know the opportunities for expansion with ShopAlike. Together with its specialist Miroslava Birešová, we have created a guide with the conditions that you must meet, and tips on how to master this setting with Mergado.

| 4 minutes read