German comparison shopping engine Idealo plays a key role in the German market. It also operates in many other countries. Mergado helps online stores manage advertising in Idealo even if they don't have data files ready for it because the tool can convert data designed for other shopping systems.

Articles on advertising at Idealo:

At the sound of the alarm just before 2 am I wonder if it was worth it to go to bed at all. Imagining the trip that awaits us, it probably was not such a bad idea. Me and my colleagues are on our way to Berlin, Germany, where the E-commerce Berlin Expo takes place.