How Online Stores Get Attention In A Sustainability Field In Germany
1. Offer “Green” Transport In Germany
Several courier services operate more environmentally friendly. The German companies DHL, DPD, and GLS are currently committed to carbon-neutral shipping, which they offer even at no extra cost within the federal state. According to a Trusted Shops survey, 86% of customers prefer such services. One in five would pay extra for greener shipping.
2. Recycle Packaging And Reduce Aaste
It is not a shame if you send the goods in a carton that already has a few shipments in a row. Exactly opposite. As many as 86% of German customers welcome this way of packaging products. Ideally, work even on the necessary filling of the cardboard box. Above all, use cardboard cut, paper filling, or ecological air cushions, avoid bubble wrap and polystyrene padding. You better pay attention to the product packaging itself. The less packaging material you use, the better.
3. Be Fair To Your Suppliers And Employees
Sustainability includes not only environmental principles but also a fair approach to employees and suppliers. Adequate salary, regulated working hours, and fair treatment of employees are criteria that 9 out of 10 German customers take into account when making purchasing decisions. If your company actively participates in sustainable projects, you will gain additional plus points.
Sustainability At The Level Of Comparison Engines And Marketplaces
Sustainable filtering
The largest German comparison engine Idealo.de recently allowed customers to filter so-called “sustainable” products. Customers can filter over 100,000 products in 200+ categories. For each of them, sustainability is different. Among drugstore goods, you can easily distinguish natural products without silicones, oil derivatives, microplastics, and other harmful substances. When choosing children’s goods, you can exclude products without phthalates or BPA. Among the foods, you can easily find products of organic quality.
In addition to sustainability, Idealo also relies on the product’s reuse, which is why there is also a filter for used goods, which is often a more economical and environmentally friendly option.
