Mergado vs. Channable vs. Lengow
Product feed management and editing, channel strategy, marketplaces, advertising. Anyone who deals with these will sooner or later face the same three questions: how much it will cost, how much time it will take, and how far it can reach. Mergado, Channable and Lengow answer each of them differently.
Mergado originated in the Czech Republic. It consists of Mergado Editor, used to edit and export product feeds, and extensions, for example for marketplaces, prices or images. It has a public price list; plans start at €11/month (up to 10,000 output items), and extensions have their own fixed price. It offers connections to 650+ platforms and marketplaces and an official MCP server for controlling it from AI tools.
Channable is a Dutch platform with Core Standard, Plus and Pro plans, on top of which modules are purchased separately, for example for PPC, marketplaces, creatives or CSS. It has a public price list; plans start at €39/month (up to 500 items, 1 project, 3 channels). It offers 2,500+ channel templates, its own Google CSS service and AI features depending on the plan.
Lengow is a French platform consisting of four modules: NetAmplify (advertising feeds), NetMarkets (marketplaces and orders), NetRivals (competitor price monitoring) and NetMonitor (seller monitoring). It does not publish its prices; they are set individually upon request. It offers connections to 90+ marketplaces and 400+ advertising channels, as well as AI Studio.
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Feed and Data Management
| Feature |
|
|
|
|---|---|---|---|
| Product feed management and editing (rules) | Full support, including change history, regardless of plan. | Basic rule support in the lowest plan. Rule sharing and versioning only in higher plans. | Full support (NetAmplify) |
| Feed audit | Mergado Audit | Instant feed quality checks | Channel report |
| Coverage of price comparison sites, advertising platforms and marketplaces | 650+ platforms and marketplaces (21+ countries) | 2,500+ channel templates | 400+ advertising channels (70+ countries) + 90+ marketplaces (45+ countries) |
| Google CSS (Comparison Shopping Service) | Does not operate its own CSS. An extension from partner Kvinono (a CSS program only for online stores in the Czech Republic) is available in Mergado Store, €8.80/month with annual billing, €11 with monthly billing. | Yes, Google CSS Premium Partner (the benefit applies in EEA countries), separately paid plan from €29/month per store. | Not stated |
| Image audit | A standalone free tool that checks not only availability and technical parameters, but also visual quality. | Not offered | Not offered |
| Image editor (creative production) | Feed Image Editor – paid extension. Full-featured creation and editing of creatives + advanced AI tools. | Dynamic Image Editor – paid add-on. Full-featured creation and editing of creatives. | AI Image Compliance – part of AI Studio. It automatically adapts the image to channel requirements (background, dimensions, cropping); it is not a creative editor. |
Marketplaces
| Feature | Mergado Marketplaces | Channable (Marketplaces module) | Lengow (NetMarkets) |
|---|---|---|---|
| Is it a paid add-on? | Yes, one fixed price per online store, regardless of the number of products or connected marketplaces. | Yes, the price depends on the number of products and connected seller accounts. | Yes, price on request, charged per connected sales channel. |
| Number of supported marketplaces | 3 (Allegro, Kaufland, Amazon) | 80+ (Amazon, bol, Allegro, Kaufland, eBay, Zalando, Cdiscount and more) | 90+ marketplaces in 45+ countries |
| Product listing (API connection, catalog matching, listing of unique products) | Yes | Yes | Yes |
| Order synchronization back to the online store | Yes, included in the same price | Separate paid add-on Order connection – €49/month for each seller account connection | Yes, part of the NetMarkets module |
| Price for marketplaces | €11/month (monthly billing) / €8.80/month (annual billing) – fixed, regardless of the number of products, orders or connected marketplaces. | From €30/month (based on the number of items) + €49/month for each seller account connection for order synchronization. The price increases with both the data volume and the number of connected accounts. | On request. Increases with the number of connected sales channels. |
AI and Automation
| Feature | Mergado | Channable | Lengow |
|---|---|---|---|
| Direct control via an AI agent (MCP server) | Yes, free of charge, official connection to Claude, ChatGPT, Cursor, n8n and others. | Not stated | Not stated |
| AI features (enrichment, categorization, localization) | Mergado Pilot (rewriting titles/descriptions, Q&A, product highlights, free of charge) + Feed Image Editor (filling in attributes from the photo) | Depending on the plan: AI categorization in Core Standard, AI attributes (color, weight, brand, material, dimensions and more) from Core Plus, AI generation of titles, descriptions and lifestyle images from Core Pro | AI Studio: AI Category Mapping (categorization) + AI Content Localisation (localization for individual markets), AI Image Compliance (image adaptation), Generative AI data enrichment in NetAmplify |
| PPC campaign automation from the feed | PPC Wolf (Google Ads, Sklik) – free of charge | Paid add-on (Google Ads, Amazon Ads, bol Ads) | Offers segmentation and export; bidding is set directly in the channel |
| Monitoring of and responding to competitor prices | Pricing Fox – paid extension for Heureka and Zboží.cz | Repricer – paid add-on for the Buy Box on Amazon and bol.com | NetRivals – separate paid module, across markets |
Pricing and Commercial Terms
| Feature | Mergado | Channable | Lengow |
|---|---|---|---|
| Pricing structure | Price based on the number of output items. Extensions have a fixed price independent of the number of items. | Price based on the number of items and the selected plan (plans differ in access to features). Additional modules based on the number of items/channels. | Base license (Essential/Pro/Scale) + modules charged per channel/feed/monitored page, all on a custom basis. |
| Entry-level plan | From €11/month (up to 10,000 items) | From €39/month (up to 500 items, 1 project, 3 channels, Standard plan) | Not publicly stated, on request only |
| Discount for annual billing | 20% | Not offered | Not stated |
| Trial | 30 days in live mode, including channel activation and actually sending data. | Not time-limited, but without channel activation. | For new customers, a demo on request (feature demonstration; details are not stated). |
| Publicly available price list | Yes | Yes | No, only upon request |
Support and Service
| Feature | Mergado | Channable | Lengow |
|---|---|---|---|
| Customer support and onboarding | Free support by phone/email in Czech, Slovak, English and Hungarian. Free training and webinars + a guaranteed free one-hour online onboarding meeting with a real person for every new customer. | Free support by email/phone/chat. Multilingual support based on local offices (the Netherlands, Germany, the USA, Denmark and others). Free training and courses. | Support in English, French, German, Spanish, Italian and Chinese. Onboarding is provided by a dedicated team that sets up the first channels for the customer. E-learning and live webinars are included in the plans. The scope of care and the depth of the setup depend on the selected plan. |
Summary
Pricing
- Public price list
- Plan based on the number of output items, from €11/month (up to 10,000 items)
- Extensions with their own fixed price, which is added to the price of the Mergado Editor plan (some extensions are free of charge)
- 20% discount with annual billing
Features and trial
- All plans include full access to Mergado Editor's features and automations
- Extension prices do not depend on data volume
- Unlimited number of users per online store
- 30-day trial period covering all features, including channel activation and sending data to advertising platforms
Control via an AI agent
- Mergado can be controlled in plain language through AI agents (Claude, ChatGPT, Cursor, n8n and others) via the official MCP server
- The MCP connection is free of charge; you only pay for your Mergado plan
- The agent can work with rules, elements, products and the audit, and back up the project before making changes
- The agent's permissions can be set to read-only or to also allow editing
- Channable and Lengow do not mention such a connection in their public materials
Limitations compared to Channable and Lengow
- API connections to a smaller number of marketplaces
- Does not offer its own Google CSS, only through partner Kvinono (only for the Czech Republic)
- PPC automation for Google Ads and Sklik; does not cover Amazon Ads or bol ads
- Competitor price monitoring on Heureka and Zboží.cz; does not cover Amazon or bol.com
- Does not offer monitoring of sellers and compliance with recommended prices
Pricing
- Public price list
- Plans based on the number of items, projects and channels, from €39/month (up to 500 items, 1 project, 3 channels)
- Modules (PPC, Marketplaces, Creatives, CSS) are paid separately; module prices depend on the number of items
- Does not offer discounts for long-term contracts
Features and trial
- Plans differ in access to features and data synchronization frequency
- AI features depending on the plan: categorization and feed setup (from Standard), attribute generation (from Plus), generation of texts and lifestyle images (from Pro)
- A trial with no time limit in which you can set up an account, upload data and try out working with the platform; channel activation and sending data require a paid subscription
- Unlimited number of user seats
Google CSS
- Own Google CSS service (Google Premium CSS partner)
- The advantage in the Google Shopping auction applies in EEA countries
- Separately paid plan
- Mergado offers CSS only through partner Kvinono (only for the Czech Republic); Lengow does not mention one
Limitations compared to Mergado and Lengow
- Does not mention a connection to AI agents (MCP server)
- PPC automation for Google Ads, Amazon Ads and bol ads; does not cover Sklik
- Competitor price monitoring on Amazon and bol.com; does not cover Heureka or Zboží.cz
- Does not mention monitoring of sellers and compliance with recommended prices
Pricing
- Does not publish prices; the price is set individually upon request
- Base license (Essential, Pro, Scale) and modules charged per sales channel (NetMarkets), advertising feed (NetAmplify) or monitored page (NetRivals, NetMonitor)
- According to Lengow, the price depends on product volume, the number of connected channels and annual turnover
- Does not mention a discount for annual billing
Features and trial
- Four modules: NetAmplify (advertising feeds), NetMarkets (marketplaces and order synchronization), NetRivals (competitor price monitoring), NetMonitor (seller monitoring)
- The scope of onboarding and customer care varies by plan (Essential, Pro, Scale)
- AI Studio: AI Category Mapping, AI Content Localisation and AI Image Compliance, as well as generative AI data enrichment in NetAmplify. Does not state whether AI Studio is included in the price
- Free personalized demo on request. Does not state the length or content of the demo, nor a standalone trial version of the platform
- Offers existing NetMarkets and NetAmplify customers a 30-day trial of the NetRivals and NetMonitor modules
Seller monitoring (NetMonitor)
- Separate module for monitoring sellers of the brand's products on sellers' websites, marketplaces and price comparison sites
- Monitors sellers' prices, compliance with recommended prices and unauthorized sellers
- Charged per monitored page
- Mergado does not offer such a tool; Channable does not mention one
Limitations compared to Mergado and Channable
- Does not mention a connection to AI agents (MCP server)
- Does not mention its own Google CSS
- Does not adjust bids (bidding); these are set in the channels' administration
This comparison is based on publicly available information provided by the respective providers on their websites as of 1 October 2026. Features, prices and terms may change over time, so we recommend verifying the current status directly with the relevant provider before making a decision.
We are benchmark in our field
7000 +
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countries
650 +
integrations
