Mergado vs. Lengow
Mergado and Lengow handle a similar task: getting correct product data from an online store to price comparison sites, marketplaces and other advertising channels. However, they differ in how the tools are built and in how the price for using them is determined.
Mergado originated in the Czech Republic. It consists of Mergado Editor, used to edit and export product feeds, and extensions, for example for marketplaces, prices or images. It has a public price list; plans start at €11/month (up to 10,000 output items), and extensions have their own fixed price. It offers connections to 650+ platforms and marketplaces and an official MCP server for controlling it from AI tools.
Lengow is a French platform built as a set of four separate modules: NetAmplify (advertising feed management), NetMarkets (marketplaces and order synchronization), NetRivals (competitor price monitoring) and NetMonitor (seller monitoring and compliance with recommended prices), which the customer combines as needed. It offers connections to 90+ marketplaces and 400+ advertising channels. The price is always tailored to the specific inquiry.
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Feed and Data Management
| Feature |
|
|
|---|---|---|
| Product feed management and editing (rules) | Full support | Full support (NetAmplify) |
| Feed audit | Mergado Audit | Channel report |
| Coverage of price comparison sites, advertising platforms and marketplaces | 650+ platforms and marketplaces (21+ countries) | 400+ advertising channels (70+ countries) + 90+ marketplaces (45+ countries) |
| Image audit | A standalone free tool that checks not only availability and technical parameters, but also visual quality. | Not offered |
| Working with product images | Feed Image Editor – paid extension. It enables creating and editing product creatives (layers, templates, bulk edits across the catalog) and offers advanced AI tools such as watermark removal, resolution enhancement or generative image fill/expansion (inpainting, outpainting). | AI Image Compliance – part of AI Studio (Lengow does not state whether AI Studio is included in the price or charged separately). It automatically adapts a product image to the technical requirements of a specific channel (background, dimensions, cropping) using predefined templates. |
Marketplaces
| Feature | Mergado Marketplaces | Lengow (NetMarkets) |
|---|---|---|
| Number of supported marketplaces | 3 (Allegro, Kaufland, Amazon) | 90+ marketplaces in 45+ countries |
| Product listing and order synchronization | Yes | Yes |
| Price for marketplaces | €11/month (monthly billing) / €8.80/month (annual billing) – fixed, regardless of the number of products, orders or connected marketplaces. | On request, charged per connected sales channel. |
AI and Automation
| Feature | Mergado | Lengow |
|---|---|---|
| Direct control via an AI agent (MCP server) | Yes, free of charge, official connection to Claude, ChatGPT, Cursor, n8n and others | Not stated |
| AI features | Mergado Pilot (rewriting titles/descriptions, Q&A, product highlights) + Feed Image Editor (filling in attributes from the photo, watermark removal, upscaling, inpainting/outpainting). | AI Studio: AI Category Mapping (automatic categorization), AI Content Localisation (content localization for individual markets, including Czech and Hungarian), AI Image Compliance (adapting the image to channel requirements). |
| PPC campaign automation from the feed | PPC Wolf (Google Ads, Sklik) – free extension. | Automates the distribution and updating of ads and product segmentation using rules. It does not adjust bids (bidding); these are set in the channel's administration. |
| Monitoring of and responding to competitor prices | Pricing Fox – paid extension for both price monitoring and dynamic repricing on the Heureka and Zboží.cz price comparison sites. | NetRivals – separate paid module for both price monitoring and dynamic repricing across markets. |
Pricing and Commercial Terms
| Feature | Mergado | Lengow |
|---|---|---|
| Pricing structure | The price is determined by the total number of output items. Additional extensions have their own fixed price, independent of the number of items. | Base license (Essential/Pro/Scale) + modules charged per channel/feed/monitored page, all on a custom basis. |
| Entry-level plan | The price starts at €11/month (valid for up to 10,000 output items). | Not publicly stated, on request only. |
| Discount for annual billing | 20% | Not stated |
| Trial | 30 days in live mode, including channel activation and actually sending data. | A free personalized demo with a Lengow expert on request (form on the website), during which features are demonstrated based on the company's needs and questions are answered. Lengow does not publicly state the length or content of the demo. It does not publicly state a standalone trial version of the platform. It offers existing NetMarkets and NetAmplify customers a 30-day trial of the NetRivals and NetMonitor modules. |
Support and Service
| Feature | Mergado | Lengow |
|---|---|---|
| Customer support and onboarding | Free support by phone/email in Czech, Slovak, English and Hungarian. Free training and webinars + a guaranteed free one-hour online onboarding meeting with a real person for every new customer. | Support in English, French, German, Spanish, Italian and Chinese. Onboarding is provided by a dedicated team that sets up the first channels for the customer. The scope of care and the depth of the setup then depend on the selected plan. |
Summary
AI features and control via an AI agent
Control via an AI agent
Mergado offers an official MCP server that makes it possible to control Mergado through AI tools such as Claude, ChatGPT or Cursor. The MCP connection is free of charge; you only pay for your Mergado plan. Thanks to it, you can give the AI agent tasks in plain language. Via MCP, the agent then works with rules, elements, products and the audit, and can back up the project before making changes. The agent's permissions can be set to read-only or to also allow editing.
Lengow does not mention such a connection in its public materials.
AI features in the interface
Both platforms also offer AI features directly in the interface. Mergado Pilot (free) generates and rewrites product titles and descriptions, Q&A pairs and product highlights, and segments products based on data from Google Analytics and Google Ads. Feed Image Editor (paid extension) fills in product parameters from the product photo and offers AI tools for editing images.
Lengow offers AI Studio: AI Category Mapping (assigning products to channel categories), AI Content Localisation (content localization for individual markets) and AI Image Compliance (adapting images to channel requirements). Lengow does not state whether AI Studio is included in the price.
Trial and pricing
Lengow
price on request
Lengow offers a free personalized demo with an expert on request. Lengow does not publicly state the length or content of the demo, nor a standalone trial version of the platform. Lengow does not publish its prices; they are set individually upon request.
Mergado
from €11/month
Mergado offers a free 30-day trial with full functionality, including channel activation and sending data to price comparison sites and advertising systems. After the trial period ends, Mergado plans start at €11/month (up to 10,000 output items).
Working with product images
Mergado
Mergado offers the paid Feed Image Editor extension, a graphic editor for creating and editing product images. It makes it possible to work with layers (texts, shapes, graphic elements, labels, product ratings, variables from the feed), create templates and apply them in bulk to the entire catalog or selected products, and use effects, collages, animated GIFs and brand color and font settings.
Lengow
As part of AI Studio, Lengow offers the AI Image Compliance tool, which, according to Lengow, automatically adjusts images to the requirements of individual channels (background, aspect ratio, cropping, format) using predefined channel templates so that the channel accepts them. Lengow does not state whether AI Studio is included in the price.
Marketplaces and seller monitoring
Seller monitoring (NetMonitor)
Lengow offers the NetMonitor module for monitoring sellers and compliance with recommended prices. It monitors the brand's products on sellers' websites, marketplaces and price comparison sites, and is charged per monitored page. Mergado does not offer an equivalent of such a tool.
Marketplaces (NetMarkets)
Lengow states connections to 90+ marketplaces in 45+ countries and order synchronization. Mergado Marketplaces offers API connections to Allegro, Kaufland and Amazon and order synchronization; other marketplaces can be supplied via feed export.
This comparison is based on publicly available information provided by the respective providers on their websites as of 1 October 2026. Features, prices and terms may change over time, so we recommend verifying the current status directly with the relevant provider before making a decision.
We are benchmark in our field
7000 +
users
21 +
countries
650 +
integrations
