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  1. Home
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  3. Facebook

Facebook

What is Facebook

Since its inception in 2004, Facebook has become the world’s most popular social network for several years. Also, however, it is a powerful tool for marketing communication. This channel enables advertising through sponsored posts, PPC, and advertising of e‑shop goods using an XML feed. Facebook’s strength as an advertising channel has grown with the acquisition of Instagram and the connection of their marketing capabilities.


How can MERGADO help you with advertising on Idealo?

MERGADO is a feed marketing tool with which you can set up advertising in bulk and automatically for many comparison engines, including Facebook.

  • MERGADO offers complete support for Facebook format.
  • We offer a Feed audit.
  • Do you use or want to use some e‑commerce platforms for advertising on Facebook? Connect them conveniently with MERGADO using the MERGADO Pack.
  • You can bulk edit images that are pivotal for comparison engines in the Feed Image Editor app.
  • Automate pricing on your store and eliminate the need to manually revalue goods with the Pricing Fox application.


How to advertise on Facebook? 

  • Any merchant whose store offers suitable goods.

  • Information on the feed specification for Facebook can be found at: https://www.facebook.com/business/help/120325381656392?id=725943027795860

  • The data source is traditional XML imports.

  • Files must be saved at a URL.

Articles on advertising with Facebook

What e‑commerce topics the Balkans are most interested in? Get an overview with Mergado internal survey

Is your online store expanding to the Balkans? Get an overview of what to focus on when penetrating Balkan e‑commerce. The survey of the most discussed Facebook group topics, which we conducted from May 2020 to January 2021, will help you.
08. 04. 2021
| 7 minutes read

Customize Google and Facebook formats to their current specifications

Google and Facebook have added new elements to their specifications in recent months without any notification. As a result, in Mergado, these elements were not automatically hidden in projects that had the Google or Facebook format on input.
01. 09. 2020
| 2 minutes read
eCommerce News

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