Is your online store expanding to the Balkans? Get an overview of what to focus on when penetrating Balkan e‑commerce. The survey of the most discussed Facebook group topics, which we conducted from May 2020 to January 2021, will help you.
With Mergado to Croatia, Slovenia, and Serbia
At the beginning of last year, Mergado went to the e‑commerce markets of the former Yugoslavia. Before the expansion, we conducted market research and evaluated the risks. Based on it, we decided on local language support in Croatia, Slovenia, and Serbia.
However, our research is not over. We constantly want to know what the needs of each market are and what the current issues are. We are also making comparisons with markets in which we already operate. We want to know what is similar for them and how they differ. It is subjective research. Therefore, you may think that you would evaluate the information differently.
Research methodology
The results of the monitoring below are from May 2020 to January 2021. There were thousands of questions and discussions during that time. We divided the most common ones into topics and calculated their frequency. The whole e‑commerce world is not addressed only on Facebook. It is often used mainly by newcomers, and the contributions of professionals are rare. But we were also interested in that. That is why we divided the questions into Beginners and Advanced. For the article needs, we refer to the discussants from the FB groups as Balkans. We surveyed users more or less uniformly in this research. And we have noticed that a significant proportion of users are similarly present in all groups across countries.