Google Ads

Google Ads is a Google service. Here, advertisers can offer their products on the Google search network and on search engines that use Google technology (such as Tiscali). Or in Google’s content network, where advertising is displayed on partner sites in the form of texts and mainly banners.

Mergado can help you to edit feeds for Google Ads. You can easily manage your Search Campaigns, DSA Campaigns, Content Network Campaigns, Smart Campaigns and Shopping Campaigns. In a few clicks, in a simple interface and without a programmer. 

Types of possible Google ad formats:

  • Search campaigns
  • DSA Search Campaigns
  • Campaigns in the content network 
  • Shopping campaigns 
  • Smart Campaigns
  • Video campaigns on YouTube
  • Discovery campaigns 
  • Mobile app campaigns

Read articles about Google Ads

eCommerce tips
15. 8. 2023

8 tips for Google Shopping feed optimization 

How to guarantee the success of your Google Shopping campaigns? The first step is good data. A bad product feed costs money and time. We’ve got 8 tips to optimize your data and improve your conversions right away.
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Automated B2B campaigns at Google Ads
Case Studies
13. 12. 2022

Automated B2B campaigns at Google Ads

Automatization is currently a hot topic and it’s an absolute must, too. Especially within Google Ads, as the platform itself suggests the automatization via its smart bidding campaigns. Most of the manuals and methods are written for e‑shop purposes. Although we may optimize the campaigns via automated processes in B2B marketing, too.
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How to streamline Google Shopping campaigns using custom_label
3. 11. 2021

How to streamline Google Shopping campaigns using custom_label

Are you familiar with all the options that Google Shopping offers? Manage your advertising campaigns even more effectively — with the custom_​label element, you can sort the assortment, for example, according to the seasonality of the goods.
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