Case Studies

Learn how renomated online store operators, freelancers and marketing agencies benefit from using Mergado. The content of the case studies are practical instructions on how to effectively solve actions in the field of e‑commerce. Go through them and easily gain the expertise that professionals have been gathering for several months.

Case studies:

Case Studies
1. 8. 2023
4 minutes read

Modify feed to display stock availability of different suppliers

Many online stores want to combine their own stock with stock in external suppliers’ warehouses. If you have goods in your own stock, you always want to show that there are products in stock for immediate dispatch. But showing the customer real-time information about your suppliers’ stock, and changing the availability and delivery date accordingly, is not something most retailers can set up.
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Case Studies
28. 6. 2023
13 minutes read

Creation and optimization of Google Shopping feed for your online store on WooCommerce 

In the ImperialMedia advertising and digital agency, we have been creating online stores and follow-up marketing for several years. One of the effective ways of promotion is advertising products on Google Shopping. However, in order to advertise products on this channel, we need to create a properly structured XML feed with as much detailed product information as possible.
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Case Studies
24. 3. 2023
3 minutes read

Where does MERGADO make life easier for agencies? Take inspiration from ptagroup

Slovakian agency ptagroup has created a series of articles showcasing five practical ways that most often work with MERGADO. Wondering how to make your analytics, bidding, pricing, and other regular marketing activities easier? Read how ptagroup makes it easier to work with MERGADO.
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Case study: Footshop entering the Romanian market with MERGADO
Case Studies
13. 2. 2023
4 minutes read

Case study: Footshop entering the Romanian market with MERGADO

Prague-based marketing agency Unikum manages the accounts of the branded footwear online store Footshop in MERGADO. What is their strategy for expanding to a new market and how does MERGADO help them?
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7 most common mistakes in FAVI feed and how to avoid them
Case Studies
31. 1. 2023
7 minutes read

7 most common mistakes in FAVI feed and how to avoid them

Like any other comparison site, FAVI has criteria that you should follow if you want to advertise on this site. That’s why, in collaboration with its professionals, we’ve put together an article to help you solve the top 7 most common problems on FAVI using MERGADO.
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Automated B2B campaigns at Google Ads
Case Studies
13. 12. 2022
7 minutes read

Automated B2B campaigns at Google Ads

Automatization is currently a hot topic and it’s an absolute must, too. Especially within Google Ads, as the platform itself suggests the automatization via its smart bidding campaigns. Most of the manuals and methods are written for e‑shop purposes. Although we may optimize the campaigns via automated processes in B2B marketing, too.
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Case Studies
12. 10. 2022
3 minutes read

Easy omnichannel expansion into Hungary with Mergado

Omnichannel marketing is recently another often-discussed topic. Its name suggests it is a multi-channel strategy you need for advertising, even in Hungary. Expanding into a foreign market takes a lot of energy and challenges, but Mergado helps with many of them.
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Case Studies
1. 7. 2021
5 minutes read

7 common Google Shopping feed flaws and how to fix them in Mergado

Google Shopping is one of the most widely used product feed formats in Mergado. In partnership with Proficio, a Google Certified Partner, we’ve described the seven most common issues you may encounter at the Google Merchant Diagnostic Center.
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Case Studies
6. 5. 2021
5 minutes read

Master dynamic remarketing of Google Ads with non-e-commerce website using Mergado Pack and Google Web Designer

For sectors outside online stores, setting up dynamic remarketing requires technical adjustments on the web, preparation of your feed, and also a dynamic banner that will display information from the prepared feed. You will learn how to prepare it all in the case study by PPC specialist Hana Kobzová.
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How to import a feed from Dropbox to Mergado
Case Studies
10. 3. 2021
1 minute read

How to import a feed from Dropbox to Mergado

Do you use Dropbox to store your shop data? Save time searching for instructions on how to manage the import of feed into Mergado. We have prepared a simple procedure which help you to set up file sharing correctly. Let’s get to it.
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