Case Studies

Learn how renomated online store operators, freelancers and marketing agencies benefit from using Mergado. The content of the case studies are practical instructions on how to effectively solve actions in the field of e‑commerce. Go through them and easily gain the expertise that professionals have been gathering for several months.

Case studies:

Where does MERGADO make life easier for agencies? Take inspiration from ptagroup

Slovakian agency ptagroup has created a series of articles showcasing five practical ways that most often work with MERGADO. Wondering how to make your analytics, bidding, pricing, and other regular marketing activities easier? Read how ptagroup makes it easier to work with MERGADO.

| 3 minutes read

Case study: Footshop entering the Romanian market with MERGADO

Prague-based marketing agency Unikum manages the accounts of the branded footwear online store Footshop in MERGADO. What is their strategy for expanding to a new market and how does MERGADO help them?

| 4 minutes read

7 most common mistakes in FAVI feed and how to avoid them

Like any other comparison site, FAVI has criteria that you should follow if you want to advertise on this site. That’s why, in collaboration with its professionals, we’ve put together an article to help you solve the top 7 most common problems on FAVI using MERGADO.

| 7 minutes read

Automated B2B campaigns at Google Ads

Automatization is currently a hot topic and it’s an absolute must, too. Especially within Google Ads, as the platform itself suggests the automatization via its smart bidding campaigns. Most of the manuals and methods are written for e‑shop purposes. Although we may optimize the campaigns via automated processes in B2B marketing, too.

| 8 minutes read

Easy omnichannel expansion into Hungary with Mergado

Omnichannel marketing is recently another often-discussed topic. Its name suggests it is a multi-channel strategy you need for advertising, even in Hungary. Expanding into a foreign market takes a lot of energy and challenges, but Mergado helps with many of them.

| 2 minutes read

7 common Google Shopping feed flaws and how to fix them in Mergado

Google Shopping is one of the most widely used product feed formats in Mergado. In partnership with Proficio, a Google Certified Partner, we’ve described the seven most common issues you may encounter at the Google Merchant Diagnostic Center.

| 5 minutes read

Master the dynamic remarketing of Google Ads with a non-e-commerce website using Mergado Pack and Google Web Designer

For sectors outside online stores, setting up dynamic remarketing requires technical adjustments on the web, preparation of your feed, and also a dynamic banner that will display information from the prepared feed. You will learn how to prepare it all in the case study by PPC specialist Hana Kobzová.

| 5 minutes read

Case Study: Footshop’s conquering the Romanian market with Mergado

The Prague marketing agency Unikum administers the accounts of the branded footwear seller Footshop in Mergado. This store does not only advertise on the Slovak and Czech markets, but you can find it in Germany, France, Hungary or Romania.

| 5 minutes read