How to Prepare Your Product Feed for the AI-first world
AI is changing e‑commerce. Join Mergado & Smartsupp to prep your product data for the AI-first era. You will learn how to properly structure a product feed so that AI chatbots and assistants can view, filter, and recommend products from your catalog — enabling customers to enjoy a more personalized shopping experience and helping you boost your e‑shop sales.

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Nikola Kozuljevič
Nikola is a seasoned B2B marketer with a great affinity for technology and understanding its impact on businesses. At the moment, he leads marketing at Smartsupp, where they help businesses develop better relationships and engagement with their clients with live chat, chatbots, AI, and multichannel solutions.

Radim Zhoř
- He has several years of experience in e‑commerce.
- He works as a Business Development Specialist at Mergado, where he helps to market the Mergado product management tool.