Advertise at ShopAlike to expand abroad

ShopAlike is a big player in several online markets. It focuses on comparing fashion and furniture in 13 European countries. If you are thinking about an expansion with your products here, read what you need to focus on.

 

It is easy to get involved

On the ShopAlike website, customers find a wide range of products from a large number of online stores. To be able to advertise your goods, you need to do a quick registration. Access to ShopAlike is free, it only requires to upload the feed URL of your store. Criteria for the registered sellers include a minimal number of products in the offer, several payment options for purchasing, and categorizing your products.

Extend your reach

The engine works on the principle of combining the cost per click and the popularity of the given assortment. That's why you must have a well-set XML feed. Remember to set the elements in your feed according to the engine specifications.

Almost every comparison engine requires adding important elements. Using the attribute for product size is vital in fashion. If you state the sizes in your feed only in the form of a number without the US/EU/UK designation, you confuse the customer and the engine system. ShopAlike proceeds differently when setting the size. The values are not included in the Param|size parameter. The user sets the value into any parameter, contacts the ShopAlike support which takes this information by himself.

Example: <COLOR>Silver</COLOR>

<SIZE>L</SIZE>

Other attributes that stores must focus on are the missing color, product's gender, and the original price of the discounted goods. ShopAlike also separately distinguishes the CPC element for mobile phone <MOBILE_CPC>0.015</MOBILE_CPC> and for desktop <DESKTOP_CPC>0.02</DESKTOP_CPC>.

Don't forget to properly specify the products. Define their type, material, color, size, style, theme, or pattern in the description. A more detailed description helps to classify your products deeper into filters and subcategories.

When editing a feed, don't miss pairing categories according to the ShopAlike category tree. If your store has categories that the comparison engine does not support, you need to change and sort them according to specific criteria.

If your store is combined into several languages (e. g. part in English and part in German), adjust it to the unified language form. Sending a multilingual feed is a problem for Google, which additionally tags products. That's why you should edit your product descriptions in one language.

 

Discover the possibilities of ShopAlike. Its main advantage is you'll be able to advertise on its multiple language versions and get more customers from all around Europe.

 

You could be interested in:

 

Target the right customer with the new Biano pixel

The housing oriented comparison engine Biano comes with a useful tool for its Romanian, Czech, and Slovakian markets. Biano pixel allows stores to customize product display based on customer preferences. See how you get it for your store.

07.04.2020
Advertise on eMAG

Expansion to the foreign markets is recently one of the most discussed topics in e-commerce. Are you also serious about entering other markets? Get to know eMAGthe largest Romanian marketplace that will help you to reach Bulgarian, Hungarian, and Polish customers.

03.03.2020
What to do for efficient advertising during a quarantine

The situation around SARS-CoV-2 is difficult. But this does not mean that your online store should not work effectively. However, there are a few steps you need to take to make sure your advertising will work correctly. Let us describe what the steps are.

16.03.2020

Add new comment