MERGADO tips

Regular monthly video tutorials MERGADO Tips and APPdate will guide you through the various areas of Mergado so that you can understand it and make advertising through it a breeze. Luděk and Natálka will be your guides.

Missing identifiers in the Google feed? We know how to fix it!

Google Shopping requires a unique identifier for your product in the XML feed — a brand, barcode, or manufacturer’s number. If your goods do not have such a label, it is necessary to put information about them in the feed. How to do it?

| 3 minutes read

What to do for efficient advertising during the quarantine?

The situation around SARS-CoV‑2 is difficult. But this does not mean that your online store should not work effectively. However, there are a few steps you need to take to make sure your advertising will work correctly. Let us describe what the steps are.

| 2 minutes read

International expansion: How to advertise on Zbozi.cz from abroad

How about expanding your eCommerce business to Czechia? International expansion is the #1 topic for eCommerce businesses. Globalization and internet enable online stores to offer and deliver their products abroad without much trouble. But having the correct information is crucial when deciding to expand anywhere.

| 2 minutes read

The Complete Google Shopping Guide #1

Google Shopping is one of the must-have channels for e‑commerce companies. Getting your product feed to Google Merchant Center is one thing, but not letting your campaign burn your budget can prove to be tricky. This series offers a complete guide to get it right.

| 3 minutes read