Mergado Tips will guide you through the diverse areas of working with the Mergado Editor, helping you understand it more easily and make your advertising through it simple and fast.
Want a higher CTR and stronger brand recall without pouring more money into ad platforms? Focus on feed optimization and visual communication. Here’s how to do it.
Starting with dynamic pricing in a segment where every crown counts? Forget the idea that the goal is to be the cheapest. The goal is to profit.Here’s a distilled list of the most important things you need to know so you don’t burn through your margin right at the start.
Marketing agencies tend to have dozens of clients and manage large numbers of campaigns for thousands of products. Setting them all up manually? Utopia. That’s why more than 150 Czech agencies use Mergado, which allows them to set up advertising in bulk and automatically without wasting time and money. Let’s take a look at the most common reasons why agencies find it worthwhile to use our feed editor on a regular basis.
Google Shopping requires a unique identifier for your product in the XML feed — a brand, barcode, or manufacturer’s number. If your goods do not have such a label, it is necessary to put information about them in the feed. How to do it?
The situation around SARS-CoV‑2 is difficult. But this does not mean that your online store should not work effectively. However, there are a few steps you need to take to make sure your advertising will work correctly. Let us describe what the steps are.
How about expanding your eCommerce business to Czechia? International expansion is the #1 topic for eCommerce businesses. Globalization and internet enable online stores to offer and deliver their products abroad without much trouble. But having the correct information is crucial when deciding to expand anywhere.
Google Shopping is one of the must-have channels for e‑commerce companies. Getting your product feed to Google Merchant Center is one thing, but not letting your campaign burn your budget can prove to be tricky. This series offers a complete guide to get it right.
