Dynamic search ads, or DSA, are automatic campaigns in Google Ads (former Google AdWords). With DSA you can target users that are interested in the type of products that you or your clients sell. Today we will look at the advantages of DSA and how Mergado can help you optimize DSA campaigns.
Our goal in Mergado is to make complicated tasks as simple as possible. Creating rules is the most typical area where simplicity can help users achieve the same results with marginal efforts. And simplicity will be our topic today.
So now you have created your account and a new export, what next? We bring you the next edition of our beginner's guide called Get started with Mergado vol. 2. Learn how to run a free xml audit or work with and filter products.
We prepared a step-by-step guide to help you get started in Mergado and learn how to manage your product campaigns on comparison shopping services. Everything you need to know to quickly become a Mergado professional. And here is the 1. volume.
As Christmas is approaching quickly, this week is the last chance to remove any flaws in your product feed. We selected 12 most common product feed errors and provide you with a guide to correct them. In the part 1 and 2 of this series we covered errors in elements like EAN, MANUFACTURER, CATEGORYTEXT, DELIVERY_DATE or PRODUCT and now we continue.
I think we can all agree that having an eCommerce business and running a product campaign on comparison shopping services while not having a flawless product feed can lead to significant losses in sales, especially before Christmas. That’s why we now present you these 12 most common XML feed errors with simple step-by-step instructions how to correct them.