Google Shopping

What is Google Shopping?

Google Shopping is one of the largest comparison engines in the world. Google Shopping campaigns are one of the types of Google Ads ads. They are typical mainly by referring to a specific product, containing a product image, its price, and a short description. They are often a significant source of conversions.

Where can you advertise with Google Shopping?

Through Google Shopping, you can offer your goods in many countries. Google Shopping campaigns are currently available for example in Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, New Zealand, Poland, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Turkey, the USA, or the United Kingdom. Beta testing is underway in many other countries.

How can Mergado help you with advertising on Google Shopping?

Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many large comparison engines, including Google Shopping.

  • Mergado has been offering complete support for the Google Shopping format for several years.
  • We offer a Feed audit for all domains and automatically insinuate a tree of categories.
  • Is your online store running on some open-source e-commerce platform? Connect it comfortably with Mergado using the Mergado Pack.
  • You can bulk edit images that are pivotal for advertising on Google Shopping in the Feed Image Editor app.
  • Do you expand to foreign markets? The Translating Parrot app can handle the translation of the feed. Nothing will stop you from advertising in new markets then.

How to advertise on Google Shopping? 

Any merchant whose store offers suitable goods. The key is to have a perfectly tuned feed. Even minor shortcomings can lead to non-listing of products and reduce the performance of the campaign.

For complete information on the Google Shoping Feed specification, please visit:

The data source is traditional XML imports.

Files must be saved at a URL.

Articles on advertising with Google Shopping

How to streamline Google Shopping campaigns using custom_label

Are you familiar with all the options that Google Shopping offers? Manage your advertising campaigns even more effectively - with the custom_label element, you can sort the assortment, for example, according to the seasonality of the goods.

Comparison Engines: How to avoid the most common mistakes when setting up campaigns

Advertising on comparison engines is pivotal for online stores, both rookies and those looking for new customers. When setting up advertising, you have to avoid frequently recurring errors. We have prepared several tips tailored for Google Shopping, GLAMI, or Heureka.

Missing identifiers in the Google feed? We know how to fix it!

Google Shopping requires a unique identifier for your product in the XML feed - a brand, barcode, or manufacturer's number. If your goods do not have such a label, it is necessary to put information about them in the feed. How to do it?

7 common Google Shopping feed flaws and how to fix them in Mergado

Google Shopping is one of the most widely used product feed formats in Mergado. In partnership with Proficio, a Google Certified Partner, we've described the seven most common issues you may encounter at the Google Merchant Diagnostic Center.

Make discounted products visible on Google Shopping and dynamic remarketing

Do you want to display discounted goods in front of shoppers? In Google Shopping and dynamic remarketing, prices in action show discount tags. In this article, we bring you instructions on how to display the current price in the product description together with the crossed-out original price.

A great overview of Slovak e-commerce in 2020

In recent years, the Slovak online market has grown strong on the map of European e-commerce. Thanks to the low costs of online store administration and the fast growth rate, which rose to 16% year-on-year, it is the target of foreign merchants.

Set up shipping for well-known comparison engines and advertising systems

A well-set offer of courier services and the price of shipping are the crucial competitive weapons of online stores advertising on search engines. In our guide, we will show you how to set the rules for the price of shipping in Mergado.

Customize Google and Facebook formats to their current specifications

Google and Facebook have added new elements to their specifications in recent months without any notification. As a result, in Mergado, these elements were not automatically hidden in projects that had the Google or Facebook format on input.

Enter the global market with the Kelkoo Group search engine

Are you considering advertising on the Kelkoo Group search engine? The European pioneer among product comparison sites will bring products of your online store closer to shoppers in 26 countries around the world. Advertise your products on Kelkoo.

Be more visible through other Google platforms

Google Shopping comes with a new way to connect online stores even more with their target customers. New possibilities are offered by the Merchant Center service program. With it, you can automatically display the range in unpaid results on Google.