Google Shopping is one of the largest comparison engines in the world. Google Shopping campaigns are one of the types of Google Ads ads. They are typical mainly by referring to a specific product, containing a product image, its price, and a short description. They are often a significant source of conversions.
Where can you advertise with Google Shopping?
Through Google Shopping, you can offer your goods in many countries. Google Shopping campaigns are currently available for example in Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, New Zealand, Poland, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Turkey, the USA, or the United Kingdom. Beta testing is underway in many other countries.
How can Mergado help you with advertising on Google Shopping?
Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many large comparison engines, including Google Shopping.
Mergado has been offering complete support for the Google Shopping format for several years.
We offer a Feed audit for all domains and automatically insinuate a tree of categories.
Google Shopping requires a unique identifier for your product in the XML feed - a brand, barcode, or manufacturer's number. If your goods do not have such a label, it is necessary to put information about them in the feed. How to do it?
Google Shopping is one of the most widely used product feed formats in Mergado. In partnership with Proficio, a Google Certified Partner, we've described the seven most common issues you may encounter at the Google Merchant Diagnostic Center.
Do you want to display discounted goods in front of shoppers? In Google Shopping and dynamic remarketing, prices in action show discount tags. In this article, we bring you instructions on how to display the current price in the product description together with the crossed-out original price.
In recent years, the Slovak online market has grown strong on the map of European e-commerce. Thanks to the low costs of online store administration and the fast growth rate, which rose to 16% year-on-year, it is the target of foreign merchants.
A well-set offer of courier services and the price of shipping are the crucial competitive weapons of online stores advertising on search engines. In our guide, we will show you how to set the rules for the price of shipping in Mergado.
Google and Facebook have added new elements to their specifications in recent months without any notification. As a result, in Mergado, these elements were not automatically hidden in projects that had the Google or Facebook format on input.
Are you considering advertising on the Kelkoo Group search engine? The European pioneer among product comparison sites will bring products of your online store closer to shoppers in 26 countries around the world. Advertise your products on Kelkoo.
Google Shopping comes with a new way to connect online stores evenmore with their target customers. New possibilities are offered by the MerchantCenter service program. With it, you can automatically display the range in unpaid results on Google.