Google Shopping

What is Google Shopping?

Google Shopping is one of the largest comparison engines in the world. Google Shopping campaigns are one of the types of Google Ads ads. They are typical mainly by referring to a specific product, containing a product image, its price, and a short description. They are often a significant source of conversions.

Where can you advertise with Google Shopping?

Through Google Shopping, you can offer your goods in many countries. Google Shopping campaigns are currently available for example in Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, France, Germany, Hungary, India, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, New Zealand, Poland, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Turkey, the USA, or the United Kingdom. Beta testing is underway in many other countries.

How can Mergado help you with advertising on Google Shopping?

Mergado is a feed marketing tool with which you can set up advertising in bulk and automatically for many large comparison engines, including Google Shopping.

  • Mergado has been offering complete support for the Google Shopping format for several years.
  • We offer a Feed audit for all domains and automatically insinuate a tree of categories.
  • Is your online store running on some open-source e-commerce platform? Connect it comfortably with Mergado using the Mergado Pack.
  • You can bulk edit images that are pivotal for advertising on Google Shopping in the Feed Image Editor app.
  • Do you expand to foreign markets? The Translating Parrot app can handle the translation of the feed. Nothing will stop you from advertising in new markets then.

How to advertise on Google Shopping? 

Any merchant whose store offers suitable goods. The key is to have a perfectly tuned feed. Even minor shortcomings can lead to non-listing of products and reduce the performance of the campaign.

For complete information on the Google Shoping Feed specification, please visit: https://support.google.com/merchants/answer/7052112?hl=en

The data source is traditional XML imports.

Files must be saved at a URL.

Articles on advertising with Google Shopping

Spread your Google Shopping ads to other Google platforms

From July 15, 2019, Google offers the ability to display ads from standard campaigns on YouTube and Google Discover channels. This allows you to reach users who use these platforms.

17.05.2019
Automatic item updates to Google Shopping will increase the traffic to your ads

Delays in updating your product data may cause customers to receive inaccurate information. Such inconsistencies affect the degree of their satisfaction and their desire to shop in your online store. On Google Shopping you can get rid of these delays by automatic item updates.

20.03.2019
E-shopper‘s Guide: Master the basic operations in Mergado

Are you a new e-shopper? Are you a beginner at work with Mergado? In addition to the number of our video tutorials that you can find on our Youtube channel, we have prepared an article that is going to guide you through basic operations in Mergado.

13.03.2019
Simplify your advertising on Google Ads by using Mergado

In the first part of the article introducing Google Ads, we've told you that using them helps you attract more customers and bring the audience of your choice. Today we will show you how to use Google Ads together with Mergado.

25.01.2019
Reach more customers with Google Ads

Google Ads is a Google service that gives your site bigger importance in Google search. By using relevant keywords, you will bring more customers and get the appropriate audience that can come from your area or from anywhere in the world.

05.12.2018
The Complete Google Shopping Guide #2

How to create and link Merchants, Adwords and Analytics accounts

This is the second article of the Complete Google Shopping Guide series. Today let’s look at how to set up the Merchant Center, Adwords, and Analytics accounts and link them together.

20.06.2018
The complete guide to Google Shopping

Google Shopping is one of the must-have channels for e-commerce companies. Getting your product feed to Google Merchant Center is one thing, but not letting your campaign burn your budget can prove to be tricky. This series offers a complete guide to get it right.

13.06.2018