Have you decided to start using the Malfini format, but need to process your data in a different way than a direct API connection? Malfini now allows clients to import their data using an XML feed that it prepares for them. This feed can then be easily edited in the MERGADO Editor.

Have you decided to start using the Malfini format, but need to process your data in a different way than a direct API connection? Malfini now offers clients to import their data using an XML feed that it prepares for them. This feed can then be easily edited in the Mergado Editor. If you’re looking for how to import your Malfini data into your Shoptet store, check out this short guide.

(So far we only provide Malfini integration with Shoptet. New international formats are expected to be released soon). 

Creating a project within the MERGADO Editor

a) The first step is to select the correct format to use for processing the data feed within the Mergado Editor.

b) Next, you enter the Malfini assigned URL where the data with your items is available. In the new project wizard, you select Malfini as the input format (product variants as separate items).

Even when you want to process variations of items (typically color or size), we recommend that you choose the above-selected format with this name.

c) As part of the recap, select the menu that you want to edit the pairing elements.

d) Select the CODE element as the new matching element and delete the original PRODUCT_NAME.

Once the project is complete, you need to create a few rules and small settings in the feed that will help you ensure the correct display of items in your online store on Shoptet.

1. Create rule to set categories for online store

First, create a rule to set exactly where items should be imported into your online store. You do this by using a rule called Rename categories in bulk.

Example of using the Rename categories in bulk rule.

In the left part, you can see the Malfini categories and in the right column, you can define the categories that you have in your online store on the Shoptet platform.

2. Set up a “common name” for variant products

The output format in the Mergado Editor splits the variants into separate products that have a unique name, which typically includes color and size, etc.

For example:

Base Logo R unisex t‑shirt dark grey 2XL

However, for subsequent processing of variant items, it is ideal to have a name that is the same for all size/​colour variants. So we create a rule to ensure this by merging the current PRODUCT_NAME + TITLE elements.

In the rule we use so-called variables.

We describe the variables in more detail in this thread on the Mergado forum.

3. We will choose a maximum of 3 elements that will be used within the Shoptet to merge items as a “variant product”

First, a brief explanation: for Shoptet to merge items, it needs to know which details within the data (typically color or size) define that the items belong together.

Within the Shoptet CSV format, elements called “variant:xxx” are used for this purpose, for example “variant:color” or “variant:size”.

However, keep in mind that there can always be a maximum of 3 elements per item. For our purposes, however, only size and color will suffice.

a) On the Elements page, leave only the elements named “variant:color” and “variant:size” exposed.

b) Hide the other elements that start with “variant:whatever” using the toggle switch on the right side.

In our case, we have chosen a size and color for the variant selection that will ensure such a display of the goods within the Shoptet

Mergado Editor is a feed marketing tool that allows you to manage data for online shopping solutions on Shoptet in a bulk and automated way. It offers complete support for its 3 formats:

  • Shoptet supplier
  • Shoptet complete
  • Shoptet universal

Ensuring data import into the Shoptet platform

One-time data import

The first way is to provide a one-time import of data using a file prepared by Mergado.

a) First, download the CSV file generated by Mergado.

b) On the Overview page, click on the icon to download the file.

c) Then upload the file to the Shoptet administration in the Products -> Import section:

d) The variant items are then imported in the following form.

  • For correct processing of item variants in Malfini format in MERGADO, currently use the Shoptet CSV format.
  • However, it is only usable for manual data import within Shoptet.
  • We are also working on converting it to XML format, which you can then use for automatic imports. This option will start to be available during January 2024.

With Mergado you can make changes to feeds yourself

Optimizing feeds with Mergado is not difficult. Depending on your needs, you can work with the formats you already use or easily start new ones. With Mergado, you can manage your online store advertising yourself — speeding up your daily marketing tasks and saving you the costs of programming.

Mergado with a 30-day free trial
  • optimize your feed by yourself and save the cost for the developer’s time
  • full access to all features already in the trial version

If you have any questions, please do not hesitate to contact Mergado support.

Veronika Kusalíková

A copywriter and content specialist Veronika is in charge of the English content and communication. She spreads the word about Mergado and e‑commerce on our blog and social media. After she shuts her computer down, you can catch her knitting a sweater, strolling around second-hand shops or traveling.